Previously, the device has been available on the internet to consumers in the region however this is the fist time it will be available in store.
“Initially exclusively available on the web, Ultramedix’s decision to move from online only to in-store distribution has been a natural progression for the company,” said Saul Freedman, director of Ultramedix, the Australian company that markets the device in the region.
Thermaclear will retail at A$269 in pharmacies across the country and will be positioned with other mid range skin care devices.
Tapping into growing segment
“Advanced beauty technology is a growing segment of our business as our clients are more educated than ever about how to use these professional-style tools at home,” Freedman added.
The device was developed by Californian company Therative, and the Australian launch follows shortly after the device made its debut on Sephora’s shelves throughout the US.
Therative claims that the device is similar to the laser treatment technology used by dermatologists to treat mild and moderate acne, but that ThermaClear can be used at home.
Controlled pulse of heat
According to the company, the device emits a controlled pulse of heat to the pimple which neutralizes the acne causing bacteria and prevents underlying blemishes from surfacing on the skin.
Such energy emitting devices are becoming increasingly popular and are moving out of the clinic and into the home.
Indeed, some of the world’s largest personal care players are attempting to cash in on the trend, attesting.
Both Procter and Gamble and L’Oreal have signed marketing and research agreements in the last year with companies working on light-based anti-aging devices and hair removal treatments.