Estee Lauder reopens color innovation center

By Guy Montague-Jones

- Last updated on GMT

Related tags: Estée lauder, Cosmetics, Creativity

Estee Lauder has reopened its Color Innovation Center in Canada after spending $3m renovating the facility.

Work began two years ago on the innovation center in Markham, Ontario, where scientists mix pigments, pearls and conditioners with finishing bases in the search for new and innovative color cosmetic products.

The laboratories at the site have been renovated to help researchers create new products that will appeal to the modern consumer.

Expectations surrounding the rate of innovation are high. Estee Lauder aims to create around 50 new shades every month.

Developing new colors is only one of the tasks set for the research scientists at the innovation center. Estee Lauder said they will focus on:

  • Expanding color shades, product finishes and application methods
  • Discovering ways to enhance color products, such as incorporating SPF protection
  • Implementing new techniques to identify creative combinations of materials
  • Providing specialized analytical techniques to test and respond to temperature changes in the look and feel of make-up
  • Coordinating consumer testing with make-up artists across the Company’s brands

Commenting on the new center Estee Lauder CEO William Lauder said: “Innovation is key to our company’s ongoing success and this center will be integral in creating exciting and relevant products for our important makeup category.”

Executive Vice President of Global R&D, Harvey Gedeon, added: “This renovation ensures our company has the resources necessary to continue to excel in color innovation and creativity, hallmarks of our brands and important drivers in our successes.”

Related topics: Formulation & Science

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