Eyre becomes first men’s range to get organic seal

By Simon Pitman

- Last updated on GMT

Related tags: Skin care range, Organic certification, Product certification

Australian men’s skin care range Eyre BioBotanics has become the first in its category to gain organic certification, two years after the line was first launched worldwide.

Its makers say that significant work on its part to fulfill strict certification requirements has been rewarded with the Australian Certified Organic certification – reputedly one of the strictest and most respected programs in the world.

The company has always used organic certified active ingredients in its line, but has been working towards gaining certification for the men’s skin care range as a whole.

The range, which was launched in the US and Australian markets two years, and has since been launched in European, Asian and Latin American markets, includes cleansing products, shaving products and a 24-hour facial moisturizer.

More recent line extensions include an anti-shine astringent ‘perfect’ product and, coinciding with the announcement of its organic certification, it is also launching an Anti-Shine Astringent Toner, which has become the first product in the range to be organic certified.

The toner is said to restore pH balance to the skin, help to reduce oiliness and tighten pores, thanks to key actives that include menthone from peppermint, mucopolysaccharides from aloe vera, tannins from witch hazel and salicylic acid from white willow bark – all of which are certified organic.

The organic certification means the company is able to pledge that its formulations are free of petrochemicals, synthetic colours and fragrances, sulfates, phosphates, DEA, TEA, MEA, cocoamide, paraben, urea, mineral oils, animal products, propylene glycol and PEGs.

But as well as the ingredients, the company has also concentrated on creating eco-friendly and ergonomically efficent packaging designs.

The packaging incorporates an Airless Pump, as well as other parts from Sonoco, TechnoPlas and Colorpak. But perhaps the biggest innovation comes in the design, which was created by James Revansdale.

It has avoided the stereotypical graphite and metallic designs that often adorn male grooming products, and instead has gone for red, cream and blue in an effort to convey what the company terms is a harmonious scheme in keeping with the colors prevalent in the Australian outback.

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