Coty signs licensing agreement with Balenciaga

By Katie Bird

- Last updated on GMT

Related tags Perfume

Balenciaga is hoping to recapture the glamour of its heydey by signing a new fragrance licensing agreement with Coty.

The Spanish fashion house, now under the ownership of France-based group PPR, released its first fragrance back in 1946.

Le Dix was named after the house’s first workshop in Paris, situated at 10 Avenue George V, which is still the location of the brand’s flagship store.

The fragrance made a significant splash on its release and Balenciaga is attempting to restore the brand’s fragrance offerings to their former glory.

Coty’s agreement with the fashion house is effective immediately and will allow the fragrance house to create, develop and distribute fragrance lines under the Balenciaga name.

“Balenciaga’s meaningful heritage lends itself perfectly to Coty Prestige’s designer portfolio and represents a strong strategic collaboration. Balenciaga is a highly distinctive brand as it embodies couture with a visionary style,” ​said Michele Scannavini, president, Coty Prestige.

Designer fragrances a strong performer

Designer fragrances are a particularly strong performer for the New York-based fragrance manufacturer.

Annual results for the period ending June 30 included net sales of $4bn, $2.1bn of which came from the company’s prestige division which deals mainly in designer fragrances.

The star performers of the year included the Calvin Klein, Vera Wang and Chloe fragrances.

Top spot in the division however was reserved for the Daisy fragrance from the Marc Jacob’s range, which won women’s luxury fragrance of the year at the FiFi awards this summer.

Related topics Market Trends

Related news

Show more