Ultragen is launching its hand held anti-aging radio frequency device in the France market, as part of a wider European market rollout.
As these devices, previously associated with spas and clinics, move into the home, increasing numbers of companies want to tap into the trend.
The Israel-based company is no different and will be launching its Stop anti-ageing device in select department stores in the UK in September, followed by France in October.
The French launch will proceed in partnership with electronic equipment supplier Logicom who have already secured significant orders, according to Ultragen.
“The launch of Stop into the French market is a key part of Ultragen’s vision to offer professional skin care for home use. Logicom has already secured a seven figure order for the device and we look forward to developing business in the region further,” said Ultragen’s founder Dr Zion Azar.
The device is based on a radio-frequency technology called TriPollar which was developed by Azar at Ultragen’s sister company Pollagen.
TriPollar uses radio frequency energy to tighten the skin and reduce wrinkles, according to the company.
Radio frequency signals
Electrodes emit radio frequency signals into the skin which heat up the skin layers as they pass through. According to Pollagen the key is to reach deep into the skin without damaging the epidermis.
Until the launch of Stop, Pollagen’s Tripollar technology has been used exclusively in spas and clinics as a professional treatment for skin tightening and wrinkle reduction.
However, Ultragen is not the first company to see the potential of developing professional electrical treatments for home use.
Both Procter and Gamble and L’Oreal taken on the market releasing light and laser based treatments for both hair removal and wrinkle reduction.
Furthermore, the market development gets a mention in the upcoming HBA trade show’s conference programme, when home-based laser and light systems, and the potential for formulating complimentary skin care products will be discussed.