The company already owns several spa magazine titles and beauty event businesses including International Beauty Shows and the International Esthetics, Cosmetics and Spa Conferences (IECSC).
Now Questex Media Group is tapping into the fast-growing new media segment with the purchase of SpaTrade, which owns the business-to-business websites SpaTrade.com and SpaExec.net.
15,000 registered members
SpaTrade.com has 15,000 registered members and offers users a mixture of breaking news, product guides, and spa-related information and discussion forums. Its sister publication SpaExec.net is a business support network for spa executives.
“With the combination of SpaTrade and SpaExec into our existing Beauty Industry Group, we believe we have further advanced our mission of building a media and information platform for the industry that fully integrates marketing services, publishing, digital media, events, industry research and industry,” said Robert Ingraham, Executive Vice President of the Questex Beauty Industry Group.
Holding on to the president
Under the deal, SpaTrade founder and president, Nancy Griffin, will continue to operate the business.
“Nancy and her team have built great resources for the industry. We are very excited to have an executive of her caliber and stature in the industry become an integral member of our organization,” said Kerry Gumas, president & CEO of Questex.