Beeceuticals sues leading movie studios

By staff reporter

- Last updated on GMT

Related tags: Film

Organic cosmetics firm Beeceuticals has filed a lawsuit against
DreamWorks and Paramount over the use of the slogan 'give bees a
chance' in the advertising for the recently released film
Bee Movie, a press report says.

Beeceuticals, which began trading in March this year, claims it had already trademarked the marketing slogan for its skin care products made with organic honey, a report in the Associated Press said. The Florida-based company is taking on the giants of the movie industry over the use of the slogan, which it claims to have trademarked in October 2006. Since March, Beeceuticals claims that Howard Stern, the cousin of the company's director Richard Gerber, has aired the disputed slogan more than 400 times on his satellite radio show. The lawsuit filed on November 1 also claims that a Beeceuticals' marketing plan along with other copyright material including the slogan were presented to DreamWorks and Paramount in April and May this year. Beeceutical's attorney Elliot Zimmerman told Associated Press that the movie studios had no right to use the company's slogan. He said their actions had affected the sales of Beeceuticals' products and the extent of the financial damage was currently being calculated. Bee Movie was released in cinemas the day after the lawsuit was filed and tells the tale of free spirited bee who after graduating from bee college flees from the prospect of committing to a career.

Related news

Show more

Related products

show more

Beauty from within: A natural pomegranate offering

Beauty from within: A natural pomegranate offering

Verdure Sciences | 01-Jul-2022 | Technical / White Paper

The symbiotic relationship between phenolic compounds and gut microbiota have gained attention for gut/digestive support, skin health, & beauty from...

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra Biotechnologies | 09-Jun-2022 | Product Presentation

Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...



Lubrizol Life Science | 09-Jun-2022 | Product Presentation

Telophi™ biotech ingredient is a biotechnological extract that protects telocytes and proliferating epidermal stem cells from psychological stress to preserve...

Related suppliers

Follow us


View more