The company has launched a new lip-gloss pack with a 'bespoke as standard' guarantee in a bid to further boost the credibility of its renowned cosmetics packaging range. Full-bespoke tooling has long since been associated with expense. However, the company has modified the tools used in the process, with only minor limitations, in order to allow for custom designs without the normal costs. Allowing for further flexibility on the lip-gloss range, the company states that product appearance can be further enhanced by the use of a hot foil or lacquer decoration, also offering alternate applicators than the standard flocked tip design that is supplied. Bespoke as standard packaging is apparent in many premium end cosmetic products that are aimed at the more affluent consumer, with RPC creating such packaging designs for products such as the Hugo Boss skin care range. The company first attempted to combine low cost with functionality and high-end styling with the expansion of its Diamond series in 2005. The company's Bramlage-Wiko division created the containers for the personal care and cosmetic markets, using two types of dispensers and a multi-functional jar. Designed with curves throughout, the range was developed to give an eye-catching brand identity across a family of products. The dispensers incorporated an innovative-patented pump system, which the company said had been developed for user convenience and ease of filling. The group has designed high-end packaging options for cosmetic giants such as L'Oreal, Estee Lauder, and Avon.