Silab capitalise on growth of the Chinese market

By Louise Prance

- Last updated on GMT

Related tags Skin care segment Customer service Dandruff Silab

In a bid to capitalise on the robust Chinese cosmetics market,
France based ingredients provider, Silab, has announced the opening
of a representative office based in Shanghai.

The office is an extension of the company's French base and will be used to give technical support and customer service as a way to better meet specific requirements of the Asian market.

With a recent report by Kline and Company stating that the Chinese professional skin care segment posted a 15 per cent gain in 2006, fuelled by a booming economy and a wave of consumerism, Silab is targeting a fast paced and growing industry with the extension of its business portfolio.

Silab hopes to establish itself within the market, gaining awareness of its brand by strengthening relationships with R&D facilities in the country and 'developing relationships of greater proximity with our customers'.

The company stated, " Our mission is to promote on technical and marketing levels, Silab's active ingredients towards Chinese customers and ensuring a strong support to its exclusive partners Big Sense and Finechem".

As the growing market outpaced both the US and European markets in the skincare segment in 2006 and is set to continue in the coming years, Silab has made an informed move into an industry that is attracting manufacturers from around the globe.

Carrie Mellage, industry manager for the Consumer Products practice of Kline and Company's research division said, " The sheer size of this market alone makes it attractive.

Factor in the growth potential

and it's easy to see why China is becoming such a critical element in sales and marketing strategies for the global consumer products industry".

Opened this month, the Silab office further signifies the company's ability to tap into key market growth and industry trends, reflected by it recently capitalising on the growing consumer desire for products containing natural ingredients.

Silab launched Adandrine, which makes use of a pomegranate extract, butylenes glycol, triethanlamine and punica granaturm, claimed to control the microbial proliferation malassezia furfur, thought to create the dry scalp conditions that can lead to dandruff.

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