Lipstick packaging comes up smelling of flowers
lipstick to contain totally recycled packaging. Indeed it even
contains wild flower seeds - just wet and grow.
The company says that the lipstick tube itself is the first ever launch on the market to use polyactic acid (PLA) instead of a traditional petroleum-based plastic that forms the base of most lipstick tubes currently on the market.
PLA is made entirely out of corn and is said to be completely renewable within the space of 100 days. It is also greenhouse-gas-neutral, thus helping in the fight to keep greenhouse emissions down and reduce emissions that cause global warming.
But even the secondary packaging is honing in on this trend. It comes in a biodegradeable box that is embedded with seeds from wild flowers.
According to Cargo, the packaging simply has to be moistened with water and then it should start shooting wild flower plants.
In line with the company's aim to provide cosmetics of the highest quality, that also underpin current trends, the new PlantLove lipstick focuses in on consumer demands for increasingly natural and eco-friendly products.
This means that as well as the packaging, the ingredients for the lipstick itself are natural based.
Cargo president Hana Zalzal said that the packaging of the product was a significant milestone for the company and added her hope that it might lead "other industries to consider packaging innovations that are kinder to our environment."
The PlantLove collection of lipsticks includes 12 new shades that have been designed by celebrities Courtney Cox, Mariska Hargitay, Lindsay Lohan, Evangaline Lilly, Sarah Chalke and Maria Menounos.
Biodegradeable or recyclable packaging is becoming an increasingly important issue for the cosmetics industry, both in an effort to comply with increasingly strict government laws on recycling and falling in line with consumer desires to seem more ethical.
One packaging company that has jumped on this trend is Anglo-Dutch company RPC, which last year launched a line of biodegradeable cosmetic packaging products. This included a lipstick tube and compact produced using PHA, a polymer made from organic sugars and oils.
