Vitro wins packaging competition prizes

By Louise Prance

- Last updated on GMT

Related tags Recycling

Global cosmetic packaging company Vitro has cleaned up in the 2006
WorldStar packaging competition, winning the most awards for a
single company in the health and beauty sector.

The competition, which was held in connection with the World Packaging Organisation (WPO) board meeting, generated 265 entries from many categories in the packaging industry including health and beauty, beverage, household and pharmaceutical and medical.

Companies from over 35 countries entered the event, with the results drawn by representatives from the WPO and the International Packaging Press Organisation (IPPO) in Poland late last year.

Winning three categories in the competition should set the company apart from other packaging manufacturers, with the emphasis of the awards placed on the need for the packaging to be 'superior in its own right', and 'better in its class in execution or innovation by comparison'.

Vitro, which is based in Mexico with facilities and has distribution centres in nine countries, located in North, Central and South America, and Europe, and exports to more than 45 countries worldwide, entered three perfume bottles in the competition.

The three containers, Be Magic, Irresistible and Sexy Red, contributed to the company winning the top award, the 'prize for excellence', which will help to consolidate the company's strategy to become a market leader in the global glass packaging industry.

Judges' decisions for choosing the winning designs were based on: protection and preservation of contents, graphic design, manufacturing quality, materials used, ingenuity and recycle characteristics.

Vitro uses only 100 per cent recyclable materials for its packaging concepts made with state of the art processes with a high value content.

Other winners within the health and beauty sector included Germany based Linhardt & Co for its dispenser tube and also in Germany, Tubex for its thermotransfer aerosol can.

The competition also includes the top 'President's Award', which honours the leading packaging contribution with only six nominees included. The winners will be announced in the US in May. No cosmetic packaging entries were nominated.

Related topics Fragrance Packaging

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