Female consumers drive nutricosmetics market

By Louise Prance

- Last updated on GMT

Related tags: Omega-3 fatty acid, Fatty acid, Euromonitor

A recent Euromonitor report has suggested that it is the image
conscious female consumer that is driving the recent sales surge in
beauty supplements, a surge that looks set to continue with
persisting emphasis being placed on personal appearance and well
being by the media.

The report states that the current body obsessed society looks set to drive the nutricosmetics industry, with manufacturers feeling the pressure to develop new product lines to meet increasing consumer demands for 'beauty from within'.

'Dietary and skin care are key markets impacted by this trend, as consumers increasingly turn to products that promise to help them achieve the youthful and attractiveness they desire',​ states Euromonitor.

A recent study by Kline & Company found that the global nutricosmetics market was valued at $1bn, a figure the company says is set to double over the next five-year period with the Euromonitor report stating it has already grown by 50 per cent between 2002 and 2006.

Rising disposable incomes are also encouraging the female consumer to spend more on becoming body confident with the emphasis being placed on Chinese and Indian markets, as consumers are becoming more affluent and 'can spend more money on self improvement'.

Beauty supplements that contain vitamins A, C and E, omega-3, omega-6 fatty acids and copper, said to promote healthy eyes, teeth, skin and nails, are the most desired by image conscious women.

The sun care industry is also expected to profit from the growing trend, as a common ingredient in dietary supplements, glisodin, is said to reduce susceptibility to sunburn.

Euromonitor has also stated that nutricosmetics manufacturers look set to target image-conscious teenagers, with vitamin products such as Hakubi B from Sato Pharmaceutical said to help skin tone and reduce blemishes.

Many cosmetics giants such as L'Oreal, Procter & Gamble and Shiseido have already capitalised on the trend and created nutricosmetic ranges, with some endorsing their products by collaborating with celebrity doctors such as Howard Murad and Nicholas Perricone.

German cosmetics company, Christine Schrammek, launched their dermaneutrics range, aimed at targeting skin ailments with orally taken tablets, on September 1 this year. Whilst L'Oreal has combined with Nestle to create the Inneov line, with Shiseido's nutricosmetics range proving very popular in Japan, as is Imedeen's in Europe.

The study by Kline & Company also found that the global nutricosmetics market was valued at $1bn, a figure the company says is set to double over the next five-year period.

However, despite nutricosmetics being further driven into the spotlight, there are still some doubts regarding their efficacy with Werner Voss, who heads the Dermatest Institute in Muenster, Germany, described them as 'simply worthless'.

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