Solar indicator goes on sale in US

By Simon Pitman

- Last updated on GMT

Related tags Skin cancer Ultraviolet

A wristband UV monitor has gone on sale in the US, marketed as a
device to help indicate when the wearer should apply sunscreen as a
means of combating increasing rates of skin cancer.

The product has already been on sale in Europe and Australia, where it is said to have been well received, but now the SolarSafe UV Monitor is being launched in the US, where the incidence of skin cancer has been steadily rising in line with other regions.

According to American Academy of Dermatology, two new cases are diagnosed every minute and one person is dying from skin cancer every hour.

Likewise, melanoma, the most aggressive form of skin cancer, has become the second most common cancer among 15-34 year olds and people in their 30's are being diagnosed with it at the same rate as those in their seventies.

The wristband is adjustable to fit anyone, waterproof, and allows users to monitor both UVA and UVB rays at a glance through color change that alerts the user to the level of danger.

The product launch in the US has started with a tv advertising campaign, backed up by on-line and store sales at national and regional retailers.

"SolarSafe represents a major advancement in the prevention of skin cancer, premature skin aging, and the discomfort that arises from sun-burn,"​ Dr Mark Atkinson, Holistic Medical Physician.

John Lyons, co-chairman of SolarSafe USA, is hoping that individuals will use the wristband on a daily basis to help monitor sun exposure and help change people's attitudes to sun exposure.

"SolarSafe bands will provide the user a visual awareness of UV exposure and will help build new habits for outdoor activities including initial application and subsequent re-application of sunscreen, use of apparel and seeking shade,"​ he said.

Related topics Market Trends Skin Care

Related news

Show more

Related products

show more

Innovation Sensations: The New Roaring Twenties

Innovation Sensations: The New Roaring Twenties

Accupac | 01-Mar-2023 | Technical / White Paper

It may be difficult to envision a post-pandemic consumer market, but beauty care is poised to experience a surge of growth and innovation not seen in some...

Breaking Into Darker Skin Cosmetics

Breaking Into Darker Skin Cosmetics

Tagra Biotechnologies | 21-Feb-2023 | Product Brochure

DeeperCaps™ provide increased formula stability for cosmetic manufacturers. The innovative microencapsulation technology prevents pigment mixing and capsules...

Gentle skin exfoliation with Glucono-delta-Lactone

Gentle skin exfoliation with Glucono-delta-Lactone

Jungbunzlauer | 14-Nov-2022 | Clinical Study

Jungbunzlauer’s glucono-delta-lactone (GdL) is a polyhydroxy acid known as a mild, effective exfoliating agent. Its beneficial impact was proven in a four-week...

Related suppliers

Follow us

Products

View more

Webinars