Janson Beckett introduces new anti-aging skin care products

By Simon Pitman

- Last updated on GMT

In answer to rising demand for natural-based skin care products
imbued with active ingredients, Janson Beckett Cosmeceuticals has
launched four new anti-aging skin care products with moisturizing,
firming, and protection properties.

The facial and body care products include a night cream, a daytime sunblock and moisturizer, an an anti-cellulite and body firming cream and a day cream priced, all priced between $35 and $99 to give the new products a premium positioning on the market.

The company said that each of the new launches has been developed to follow its focus on producing formulas that give consumers a safe and effective means of 'rejuvinating aging and damaged skin'.

Currently Janson Beckett distributes its products using 300 distributors worldwide, and has already established a strong consumer base in Europe, particularly in the UK, where its organic baby care product have proved a success.

Of the new launches, the Night Cream is said to contain a high level concentration of Alpha Lipoic Acid, Vitamin C Ester and DMAE - combination that is claimed to provide one of skincare's morst provien treatments for repairing free radical damage and skin firming.

It also contains Soy Liposome with a time-released delivery system that controls absorption rate at an optimum rate for the skin.

With this complex and expensive range of ingredients, the Night Cream comes with a high-end price tag of $99 for 4oz, which means it will nestle alongside some of the most expensive anti-aging treatments on the market.

The other particularly interesting new launch is the company's Profile anti-cellulite and body cream, which claims to smooth and tone skin that by aiding circulation.

Retailing at $35, it contains Regu-Slim, which has been developed by the company Pentapharm and is said to stimulate fat-burning and promote slimming and smoothing of cellulite areas, as well as methyly nicitanate to promote 'vasodilation', which in turn helps to increase circulation of the skin, as well as a caffeine-based astringent to provide tightening and fluid reduction.

"Developing this group of products demonstrates the scope of our expertise in skincare,"​ noted Ian Strassler, president of Janson Beckett Cosmeceuticals.

He added that the new products would serve to complement the company's existing range of peptide-based anti-aging products, which have proved to be big sellers, particularly on the US market.

Related topics Market Trends Skin Care

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