The Jujube Rejuvenist line, introduced by Boscia, is marketed as rejuvenating the skin through the powerful nutrients found in the fruit.
The jujube fruit, which originated in China more than 4,000 years ago, is believed to invigorate the body, increase metabolism, give strength to the heart and slow down the aging process. In China, it is considered a daily dietary must.
And with its high levels of vitamins and nutrients, it is no surprise that the cosmetics industry has picked up on the fruit as a functional ingredient for natural cosmetics products.
"Rich in calcium, protein, and Vitamins C, B1, B2 and A, the wonder-fruit not only works miracles from the inside, but its reparative nutrients deliver intense moisture, nourishment and protection to the skin as well," said Boscia.
A small, edible fruit from Asia, Jujube is believed to encourage cell turnover, improve elasticity and firmness of skin, and reduce the appearance of scars and stretch marks.
Indeed, according to market researcher Mintel's Global New Products Database (GNPD), around 30 new cosmetics products containing jujube ingredients have been launched globally in recent years.
The ingredient has been used in skincare, haircare, cosmetics and soap and bath and shower products, with the majority- 22 products- in skincare.
The new line by Boscia, which is also fortified with amino acids, includes a body wash and a body cream. Their suggested retail prices are $22 and $30 respectively.