Colt packaging highlights latest anti-aging innovation

By Simon Pitman

- Last updated on GMT

Related tags Glass polymer Eastman chemical company Eastman

Colt packaging has teamed up with Eastman Chemical Company to
provide the packaging for a sample cream containing NutriLayer, a
newly-launched anti-aging ingredient derived from non-GMO rice bran
oil.

The ingredient, which has already been launched in Europe and Latin America, debuted on the North American market at the recent Society of Cosmetic Chemists Supplier's Day.

To demonstrate the ingredient, Eastman Chemical wanted to find a sample packaging that would reflect the advanced technology that has gone into the creation of the ingredient as well as its premium positioning on the market.

Eastman wanted two sample pots, one with a 5 per cent concentration of Nutrilayer for night-time application and one with a one per cent concentration for day time use. The challenge to Colt was to find a small, clear container that would convey the functionality, positioning and the different functions for the two formulations.

Eastman, which is perhaps better-known for its packaging materials than its cosmetic ingredients, supplied a glass polymer for the packaging that aims to replicate the qualities of glass without the risk of shattering.

Nicolas Voiriot, manager, global marketing at Eastman, said: "Eastman's Glass Polymer was the perfect material for this product launch because of its transparency, high gloss, and visual and tactile appeal."

And it was Colt Plastic's design capabilities that came up with a solution to turn the sample packaging into a low profile jar with a wide mouth that fits easily into the hand, topped off with an easy-opening screw lid allowing the cream to be dispensed without fuss.

"The container feels heavy and smooth in the hand, features exceptional clarity, and provides a luxurious presentation for Eastman's product. We wanted a package with sensory appeal - a perfect match for NutriLayer,"​ Michael Warford, vice president of sales and marketing for Colt's Plastics.

Connecticut-based Colt Plastic already uses the Glass Polymer for a number of personal care clients. According to the company the material works well with a variety of products because of its moldability, slow crystallization and the fact that it can be colored.

Related topics Packaging & Design Packaging

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