Gerresheimer introduces cube-shaped flacon

By Simon Pitman

- Last updated on GMT

Related tags Glass Color

Gerresheimer has developed a difficult-to-achieve cube-shaped
flacon for the new Cher fragrance by French designer Michel Klein,
his first ever perfume.

Unveiled at last week's Luxe Pack show in Monaco, the glass flacon is described as being unique on the market and has been designed with quality style in mind in an effort to appeal to the top end of the mass market.

Gerresheimer claims that it is 'impossible to imagine clearer lines', on a container of this kind. This has been achieved because the design allows for the unadulterated shape of a cube, without any restrictions to its strict geometry, without making it appear austere because of the texture achieved in the glass cutting process.

Burkhard Lingenberg director of corporate communications and marketing for the Gerresheimer Group, said: "I know the effects that can be developed through clear glass in itself - but this flacon demonstrates them phenomenally well. It = is the perfect combination of visual lightness and weight, putting the perfume in a setting which highlights its desirability. In this harmony can be seen the high art of design and structure."

The company says the look has been achieved through transparency and smoothness that helps to create a weightless counterpoint to the stability of glass in the thick sides forming a protective wall.

The design also allows the subtle colour tone of the perfume to filter through the glass, which the company says helps to give the flacon a tint that gives it a warmer feel and also makes the fragrance look more appealing.

Likewise, equally clear and compact, the flush-mounted cap has been designed with the aim of complementing the glass as well as forming the complete cube.

The company is one of the leading international partners in glass packaging and forms the umbrella for its European subsidiaries: Spessart Glas, Tettauer Glashüttenwerke, Wisthoff and Fritz - all from Germany; Nouvelles Verreries de Momignies from Belgium, Kimble Italiana from Italy and Verretubex and Flacor, which are located in France.

Gerresheimer​ has manufacturing operations in 17 locations in Europe and the US and last year had a turnover of €550 million.

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