Geka Brush launches new range of applicators

By Simon Pitman

- Last updated on GMT

Related tags Cosmetics

Germany-based cosmetic packging provider Geka Brush has launched a
range of five new applicators made out of soft elastomers.

The company claims that its consumer tests have confirmed 'very good application results'. This is because both the design and the use of the elastomers means that the application perform more hygienically and precisely.

Geka Brush says that the applicators can be used in a variety of packaging formats, and can be made with a variety of colour-coded trimmings that match product requirements.

The company specialises in the development and production of high-grade packaging for liquid cosmetics, focusing particularly on applicators for mascara, lip-gloss and eye make-up, which is the category the new line of applicators is aimed at.

In recent years it has greatly expanded its operations, diversifying into plastic processing, moulding, assembly and decoration to produce complete packaging and application systems for prestige cosmetics houses worldwide.

Geka Brush, which is based in Bechhofen, Germany, has divisions in the US, Japan, UK and France. It recent years it has produced packaging solutions for Boots, Pout, Marks & Spencer, Coty, Clinique, Max Factor and Proctor & Gamble.

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