O Berk focuses on need for cosmetic packaging to stand out

By Simon Pitman

- Last updated on GMT

Related tags Personal care items Cosmetics

Leading cosmetics packaging provider O Berk has launched a number
of new packaging lines that reflect the growing demands for
sophistication and diversity to help make products appear more
distinguishing on retail shelves.

One of the company's most significant innovations is its newly introduced polyethylene plastic tube range. Available in a wide range of diameters, lengths and various openings, the range can also be supplied with dispensing caps featuring snip-tip, flip-top, disc-top, stand-up and child-resistant closures.

The tubes, which are designed for topical skin care, hair care and personal care items can also be offset by a variety of offset print, silkscreen and other labeling systems.

The company​, which is based in Newark, New Jersey, has also introduced a new color line extension to its Mini-Trigger Sprayers series. The company says that, due to demand for packaging with impact and aestethic qualities, it has adapted this line to requirement by now custom-making the sprayers according to cosmetic manufacturer's requirements.

The sprayers have 360 degree rotating heads, complemented by locking clips that prevent spoilage during both shipping and consumer use.

A new line of stand-up tubes has also been introduced to meet demands for flexible containers for products such as hair care, moisturizers, suntan products and other lotions. Manufactured in HDPE natural and white, the containers also come with 'soft touch' as an option. The company says that the stand-up feature helps to bring added functionality to the packaging, allowing the last drops of the product to be utilized without unnecessary pressure.

Finally the company has also introduced a new line of 1.2-oz Triangle Fragrance Bottles. These three-sided bottles are made from flint glass and are available with a choice of closures and sprayers for liquid make-up, cologne and fragrance products. Likewise the bottle itself can be produced in a frosted finish together with a number of decoration options.

Related topics Packaging & Design Packaging

Related news

Show more

Related product