QAL launches premier labels division
care industry, has announced its new Packaging Products Printing
division - QAL Innovations Group - which will specialize in
producing and printing premier packaging labels, reports Simon
Pitman.
The company, which already provides a range of packaging products for leading brands such as Johnson & Johnson Baby products, Unilever's Ponds brand and a selection of Neutrogena products, said that the move aims to stimulate buyer excitement, brand awareness and increased point of sale activity, thus bringing greater value to packaging labels.
Founded in 1981, QAL Enterprises has become a leader by introducing and continuing to pioneer the development of the UV-based, single-pass, inline printing process in the United States.
The company has remained in the forefront of the premium label printing industry and has produced over 44 billion units for its business partners, which also include Proctor and Gamble and Clorox. Although the cosmetics and personal care sector is the company's mainstay, it also supplies packaging for pharmaceutical, healthcare, sports wear and household products.
"Today, our customers and markets are saying to us 'We need product packaging that grabs the consumer's eye and sells our message.' We are meeting this challenge with our ability to combine multiple materials and apply exotic inks, finishes and coatings to print eye-catching, creative packaging at price points that are unachievable with current offset printing methodologies," said Bob Westmeyer, QAL founder and CEO.
QAL Innovations Group develops and prints all types of cartons, cards, tubes and promotional packaging products. The company says its marketing efforts and patented printing processes can be applied to all sizes of manufacturers, packagers and distributors to create packaging that can accelerate initial and re-buying sales activity.
