The ingredient, which was launched only two weeks ago and made its public debut at the In-Cosmetics show in Berlin, is standardized for Chlorogenic Acid, which helps give it excellent Oxygen Radical Absorbance Capacity (ORAC) as well as Hydroxyl Radical Averting Capacity - two essential constituents contributing to overall antioxidant levels.
Sabinsa says that in testing the ingredient it proved particularly strong for its levels of ORAC. The results showed that, when compared to green tea and grape seed extracts, it had more than double the rate of ORAC.
"Currently there are several companies that make only extracts from coffee but this is primarily for the flavour and fragrance industry," said Tasneen Padiath, spokesperson for Sabinsa.
"There are also skin care companies that have coffee based lines but most of them use just plain coffee powder or coffee oil. The product that we have launched is standardized to contain 60% chlorogenic acid which is one of the compounds present in coffee which has been long known as for its beneficial properties."
Sourced in India and developed there by the sister company over a period of six months, the ingredient's powerful antioxidant properties are expected to make it popular in anti-aging formulas. However, the same properties could also give make it an ideal topical application for skin lightening products, antimicrobial products and hair care formulations.
The company says that the recommended usage levels for creams, lotions, gels and other topical applications will be between 0.5 and 2.0 per cent.
Likewise, at $200 a kilo it is said to be significantly cheaper than the few comparative ingredients currently available on the market, namely chlorogenic acid.
Sabinsa says it is planning to launch the ingredient onto the European, US and later the Australian market - where the company has recently opened up offices.
Currently Sabinsa has annual sales of $40 million, of which 10 to 15 per cent are attributed to cosmetic product sales. Although cosmetic ingredient sales are still small in Europe, the company said that it is aiming to derive 30 per cent of its total cosmetic sales from the region.
Sabinsa has established offices in US, India and Japan and has also recently opened South Africa, adding to the recent addition of the Australian office. The company also has agents that represent its line in the Middle East, South East Asia and Italy.