Gerresheimer unveils glass packaging innovations
innovations at last week's InterPack show, held in Germany. The
company's offerings reflect the continued need to make cosmetics
and personal care packaging both functional and eye-catching,
writes Simon Pitman.
At the show the group's activities were divided into its three main fields: food and drink, pharmaceutical as well as cosmetics and perfumery. For the latter category Gerresheimer was pushing its latest glass innovations, showing more than 200 glass packaging products that it has supplied to producers all round the world at the show.
The company says that clearly one of the most important trends across the cosmetics glass packaging market is an evolving sense of aesthetic beauty - something the it terms 'an El Dorado' glass.
An example of this is found in its recently launched flacon for the Nivea For Men Face Care collection. The shaped glass, containing under eye moisturiser cream, is sprayed blue and is topped off with a metallic painted plastic cap, all designed to make the packaging as eye-catching as possible.
The flacon has also been shaped to be as impactful as possible, benefiting from both straight and rounded off surfaces, to give a more ergonomic feel and look. This contrast is highlighted by the fact that the basic shape of the flagon is squared off, while the plastic cap is rounded.
The pronounced angular lines of the flacon's base are rounded off towards the neck, making the overall appearance of the packaging more congruous with the rounded cap.
The company was also unveiling a line of nail varnish flacons - Dr. Kurt Wolff's Alcina brand. For this new product launch Gerresheimer has designed both clear and frosted effect flacons aimed at optimising the colours of the varnishes.
The design of the glass allows the maximum display for the varnish because the actually visibility of the glass is minimized due to the flacon's contours.
And like the Nivea flacon it also benefits from a blend of straight and curved faces. From the circular base the glass rises cylindrically into the totally straight side of the bottle before flowing into rounded shoulders below the cap. Then it rises again in a slim cylinder until the overall height is almost doubled.
