Valeant hits high streets
skin care products - previously only available through
dermatologists, plastic surgeons and spas - will be available
directly to consumers through beauty retailer Sephora on-line
outlet and its US retail stores.
Kinerase Cream, Kinerase Intensive Eye Cream and Kinerase C6 Peptide Intensive Treatment will be stocked by Sephora at its Skin Solutions section in store; while the entire product line will be available on Sephora.com.
Kinerase will celebrate the launch of the product line in Sephora stores on Tuesday, April 12, where Valeant has invited spokesperson, Courteney Cox to its 5th Avenue location in New York.
Wesley Wheeler, Valeant's president, North America and Global Commercial Development said,"Consumers are savvier than ever and as a result they are demanding easy access to skin care products that produce dramatic results."
Allison Slater, Sephora's vice president of Marketing said, "We feel that the Kinerase product line will be an important addition to Sephora's skincare category. As a company that always welcomes innovation, we are excited to provide our clients with this new level of skincare in our stores."
Kinerase Cream, which was introduced in 2002, is a dermatologist-recommended moisturizers available in the United States, Canada and Europe. The key ingredient in Kinerase is Kinetin, a nature-identical plant growth factor that allows the skin to retain moisture, which is claimed to make it feel firmer and healthier. In a 24-week study of Kinerase Lotion, 90 per cent of participants reported an improvement in the texture of their skin and 87 per cent reported an overall improvement in the appearance of their skin.
Recently the company introduced two new products, Kinerase Gentle Daily Cleanser and C6 Peptide Intensive Treatment, to the Kinerase family of skin care products. The cleanser is a foaming everyday cleanser that cleanses, while the treatment contains encapsulated vitamin C and vitamin E, in combination with green tea extract, to provide antioxidant benefits.
This week Valeant also announced that it will host a conference call on Thursday, May 5, 2005 at 10:00 a.m. ET (7:00 a.m. PT) to discuss results for the first quarter of 2005. The announcement will be webcast on the Valeant website.
