Vista says that it will immediately begin distribution from its facility in Chester, Virginia from where the company will be supplying retailers throughout the United States.
"Rainforest Preserve has been designed for up-scale consumers interested in top-quality natural and organic cosmetics," said Rocio Kemp, director of sales for Vista. "After three years of intense market research, numerous focus groups, and countless revisions to refine the formulations, we've come up with a line of products that meets this discerning customer's expectations."
Kemp added that, contrary to the no-fuss hippyish image connected with consumers of natural cosmetic products, consumers buying these type of lines are just as likely to now be well educated, sophisticated individual with real concerns about the environment and the type of products that come into contact with their skin.
"Our initial launch features three products with differing natural colors and body uses. Red Volcanic Mask, like its name insinuates, is made of red volcanic clays and is designed for the face. Liquid Lava is made of black lava and is a body scrub. Natural Clay is a mild daily facial exfoliant made from white earth," Kemp also added.
The new range of products features naturally derived ingredients that include aloe leaf, chamomile and mint extract all found in the Red Volcanic Mask facial cleanser; wild orange hibiscus, tillia and aloe vera in the Liquid lava body scrub; together with lemon and oragne peel oil and green tea extract found in teh Natural Clay facial exfoliant.
The ingredients for Rainforest Preserve are largely natural or organic and are not tested on animals.