Diana Ross signs up with MAC, finally
signed up to promote the company's 2005 Beauty Icon launch. The
deal comes after the singer allegedly postponed signing the
contract because she was not happy with aspects of the new range.
MAC Global President, John Demsey. "Not only is she a global style icon but also atimeless and exquisite beauty. As a multi-talented performer who expresses herindividuality through fashion and make-up, she's all that M.A.C admires."
In an official press release Ross said she was "greatly looking forward" to her association with the new product line.
But newspaper reports earlier on in the month suggested that the agreement has not all been plain sailing. An unnamed source told British newspaper The Sunday Mail that Ross had not liked the original names chosen for the product line and had decided to drop the deal as a result.
The source said that MAC, which is part of the Estee Lauder group, had already organised a huge launch campaign, adding that it would continue to negotiate with Ross in order to save the deal.
Aimed at women of colour, Beauty Icon is a complete make-up range formulated around the more individual make-up requirements of this category.
The range includes names that tie in with Ross's celebrity status and singing career. Names such as Supreme and Fine and Mellow were chosen for the lip colours, the Diana lipstick range has names like Miss Ross, Forever Young and Stop! and the blusher powders are called Celebrity Pink and Mountain High.
Other ranges include pro Longwear Lipcolour, the Eye Kohl eyeliner and the Pro Lash mascara, together with the Hyper Real SPF 15 liquid foundation.
MAC says that the collection focuses on the pink and bronze/coral colour familiesand lustre-filled finishes. In addition to the essential colour collection for the eyes, lips andface, the company has created two shades of a special edition BeautyPowder in a pink-chromed compact, accompanied by a selection ofshort, pink-handled, pink-bristled brushes.
The make-up range will be backed by a global launch campaign during the course of the next few months.
