Chic French launches

Related tags Cosmetics Marketing

France is witnessing two upmarket product line launches for its
cosmetics market this month, the first being a range of make-ups
for T. LeClerc's Look Illusion brand, the second being two new sun
products to add to Laboratoire Pharmygiène's well known Bergasol
range.

T LeClerc, the Paris-based cosmetics and beauty company, has this month launched the Look Illusion cosmetics range to add to its growing make-up portfolio. The range comprises a multi purpose colourant, nail varnishes and eye shadows that will first be launched on the domestic market at a retail price of €10.27 each.

Fard Colour is for use on eyes, lips and cheeks, whereas the Ombre Paupières eye shadow comes in two shades and the Vernis a Ongles is a nail varnish that also comes in two shades. T LeClerc is also launching a lipsgloss under the same brand, which will be known as Brillant à Levres.

Meanwhile Labaratoire Pharmgiène is adding to its Bergasol sun products range with a sun oil for hair and body and a sun intensifying gel. Both the new products will be added to the Bergasol product line this month and will be marketed at €10.50.

Huile Séche Pailletée is a factor four shimmer oil that is said to add a shimmering finish to both skin and hair, while Gel Bronzage Intense is said to concentrate the tanning effects of the sun rays. Labaratoire Pharmgiène emphasises that both of these products are aimed at darker skins as well as skins that have already had some exposure to the sun.

Related topics Market Trends