Ashley Judd becomes face of American Beauty

- Last updated on GMT

Related tags: Ashley judd, Estée lauder

Ashley Judd is the latest celebrity to be enlisted as the 'face' of
a range of cosmetics products. An Estee Lauder division BeautyBank
has unveiled the actress as the personality representing their new
skincare and cosmetics brand, American Beauty.

The agreement establishes Judd as the spokesperson for American Beauty​, which is to be launched in October.

"Ashley Judd embodies all of the qualities that define our new brandAmerican Beauty and we're thrilled to be working with her,"​ stated Estee Lauder's chief operating officer William Lauder.

"Ms. Judd is glamorous, elegant, intelligent while being warm and accessible and we're confident that women will connect with her," he added.

The American Beauty line will debut in October 2004 at select Kohl'sdepartment stores across the country and a complete rollout is slated for fall 2005.

Related topics: Market Trends, Color Cosmetics

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