Hilfiger believes Beyonce is a True Star

- Last updated on GMT

Tommy Hilfiger Toiletries is also hopping on the celebrity
fragrance bandwagon with a new women's fragrance collection called
True Star inspired by music diva Beyonce Knowles.

Tommy Hilfiger​ said that the True Star collection, to be launched globally in October, would come in Eau de Parfum, body lotion, shower gel and fragrance satin shimmer.

The juice was described as: "containing contrasting florals as well as notes of toasted grains creating a softness that is both warm and familiar".

To support the launch, an extensive television campaign produced by Laurent Chanez will feature Beyonce singing an exclusive rendition of "Wishing on a Star" a capella, meanwhile celebrity photographer Mario Testino shot the national print campaign.

Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body products under license that reflect the all-American lifestyle themes of designer Tommy Hilfiger. It is part of The Aramis and Designer Fragrances division of The Estee Lauder Companies.

Related topics: Market Trends, Fragrance

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