Beiersdorf launches UV protection hair products in Germany

German-based Beiersdorf has launched seasonal hair care products on
the domestic market under the celebrity stylist Marlies Möller
brand that aim to protect the hair from the effects of UV
radiation, salt and chlorine, writes Louise Sheridan.

A Datamonitor report published last summer placed Germany as the 26th largest market in the world for suncare products. Although the author of that report, John Band, pointed out: "The market for suncare products is unusual. Many sun protection products sold in Greece and Portugal are to British and German tourists."

The UV protection skincare market is continuing to grow and now Beiersdorf has launched hair care products in the form of a hair spray and a hair cream.

Marlies Möller In-Sun Hair Spray is a light formula for hair protection that stays on the hair after spraying and, so Beiersdorf said, covers each hair individually like a protective sheath.

The company it protects the hair and scalp form UV radiation and prevents drying out caused by salt and chlorinated water. It also protects against sun-induced bleaching of the hair, strengthens the hair and retains natural moisture in the hair.

The formulation contains UV filter and rice extract to protect the hair, together with a calcium-vitamin complex to strengthen the hair and Panthenol to bind moisture.

Marlies Möller After-Sun Hair Mask is a smooth, creamy mask for after-sun repair and hair care. It contains rice extract, a calcium-vitamin complex and panthenol to protect and strengthen hair and increase its moisture content. It reduces sun-related harmful effects on the hair and restores suppleness and shine. It also strengthens the hair and detangles wet hair.

Datamonitor's report 'The Global Skincare Market to 2007' provides a detailed analysis of skincare markets around the globe. Covering five skincare categories, it includes data on value, volume, distribution, market share, expenditure and consumption plus a full five-year market forecast.