Avery Dennison launches new packaging film
Iridescent, a multi-layered film in their premium packaging range,
claimed to give designers a creative means of achieving
multi-colour shelf impact, without the use of additional inks or
"The importance of shelf impact cannot be underestimated in determining a product's success in today's crowded retail shelf environment. Fasson Iridescent evokes visual excitement, enabling the packaging designer to explore new avenues of creativity, and broadens the possibilities of finding a unique packaging solution that stands out at the point of sale," said product manager Stefan Peters.
The film construction of Fasson Iridescent, an 18 µm translucent PET film, causes intense diffraction of light, so that it is separated into a full spectrum of colours, which change according to the angle of observation.
Fasson Iridescent film's dominant reflection colours are red and green, which are visible at right angles to the substrate.
"The product has been designed to add visual impact to a wide range of decorative applications in a host of premium markets, including cosmetics, wines and spirits," said the spokesperson.
Claimed to be compatible with both solvent and water-based inks, Fasson Iridescent can be printed with flexo and gravure, and offers excellent temperature and heat resistance.
The film is offered with the permanent adhesive Fasson S692N along with the BG50 white, supercalendered glassine paper release liner.