Micronised minerals to better skin
introduced a colour cosmetics collection claimed to be better for
skin than wearing no makeup at all. The new line - called New
Minerelles - contains natural ingredients thought to protect
against environmental factors.
"Minerelles cosmetics are created from micronised minerals that reflect light and provide protection against the environment, yet allow the skin to breathe," said Shalee's vice president of R&D Jim Greene.
The new light-reflecting formulation - claimed to also minimise the appearance of fine lines and wrinkles - contains skin-nourishing moisturizers and antioxidants to help protect the skin.
Shaklee's Minerelles products also include the company's proprietary triple-patented Vital Repair+ complex - that contains no talc or other harsh drying fillers - to help protect and renew skin.
Vital Repair+ complex protects the skin from UVA induced color change of beta carotene, which is known to occur through a free radical pathway.
The Minerelles collection is a complete cosmetic line divided into three components, Minerelles Face, Minerelles Eyes and Minerelles Lips.
"Unlike many other cosmetics, Minerelles won't cake or build up on the skin, instead they reflect light away from fine lines, reducing the visible signs of aging," said Greene.
The entire line of products is hypoallergenic, dermatologist tested, ophthalmologist tested, fragrance free and not tested on animals.
Shaklee Corporation is a diversified health and wellness consumer products company that develops scientifically tested, environmentally friendly products, which include nutritional and herbal supplements, personal care products, water and air purification systems and household cleaners.
