Shiseido and Coca Cola to launch Aroma Works brand

- Last updated on GMT

Related tags: Coca cola, Coca-cola

Japanese cosmetics company Shiseido is gearing up to roll out Aroma
Works - a cosmetics and beverage brand - to be launched in
collaboration with US soft-drink manufacturer Coca Cola.

The new brand, which will target the diet market, is based around a grapefruit aroma and debuts with two products, Body Stylish Mist conceived by Shiseido and Coca Cola brainchild Body Style Water.

The companies first announced the joint venture in October last year and plan to launch both Aroma Works products with the same advertising and logo.

Shiseido and Coca Cola will introduce the body lotion and beverage on 21 April.

The products are to be launched in Japan at the retail price of $8 for the 180ml Body Stylish Mist and $1.51 for the 410ml Body Style Water.

There are no plans for an international rollout at present.

For more information visit the Shiseido Company at www.shiseido.co.jp

Related topics: Market Trends

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