L'Oréal meets rising demands in India

- Last updated on GMT

Related tags: Maybelline new york, Hygiene

L'Oréal has opened a new manufacturing plant in India with a
production capacity of up to 100 million units per year. The new
factory is to supply India - where L'Oréal sales grew by 33.4 per
cent in 2003 - and other neighbouring Asian markets.

The company began doing business in India in the early nineties through a distributor and later established L'Oréal India, a wholly owned subsidiary of the L'Oréal Group. L'Oréal - the second ranked international cosmetics company in India - claims that revenues in the country increased five-fold over the past five years.

The new factory in Pune is the latest step in the group's rapid development in the subcontinent. The high-tech plant is to manufacture hair care, hair colour and skin care products to meet rapid increases in demand.

The Pune site is one of the first within the company to implement L'Oréal's newest GHP or Good Hygiene Practices.

"These new requirements have a profound impact on the way buildings are designed, the way production units are organized and on the installation layout. GHP zones are protected by airlocks to allow for a controlled atmosphere, and processing vessels are isolated in dedicated areas physically separated from the rest of the facility,"​ said a spokesperson for L'Oréal.

L'Oréal​ operates three divisions in India, including the Consumer Products Division - L'Oréal Paris,, Maybelline New York and Garnier - the Professional Products Division, which manages the salon business, and the Active Cosmetics Division with the Vichy brand of dermo-cosmetics.

Related topics: Market Trends, Fragrance

Related news

Related products

show more

Kickstart your Digital Makeover with PLM

Kickstart your Digital Makeover with PLM

Centric Software® | 04-Aug-2021 | Application Note

Digital Transformation is key for cosmetics and personal care brands, manufacturers and retailers looking to keep up with evolving market challenges and...

Uncover the secrets behind Rockstar CFOs

Uncover the secrets behind Rockstar CFOs

Oracle NetSuite | 13-Apr-2021 | Technical / White Paper

CFOs have never worked harder, but what makes a successful CFO such a rockstar? High-performing CFOs understand the mission, goals and objectives of the...

Lebermuth’s S/S 2022 Fragrance Trend Report

Lebermuth’s S/S 2022 Fragrance Trend Report

The Lebermuth Company | 09-Dec-2020 | Research Study

Explore your senses from around the world and uncover 8 new fragrances by Lebermuth's perfumers that were inspired by Spring & Summer 2022 consumer...

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Related suppliers

Follow us


View more