Shapely packaging reigns at Crown

- Last updated on GMT

Related tags: Marketing

When marketing a product, standing out from the crowd makes all the
difference. Philadelphia-based global packaging supplier Crown
Holdings claims to be able to offer companies just that, with its
shaped aerosol packaging technology from affiliate Aerosol
Packaging.

When marketing a product, standing out from the crowd makes all the difference. Philadelphia-based global packaging supplier Crown Holdings claims to be able to offer companies just that, with its shaped aerosol packaging technology from affiliate Aerosol Packaging.

The technique is designed to offer marketers of personal care products, as well as many others, the opportunity to build brand differentiation, enhance shelf appeal, and strengthen consumer loyalty.

With steel as the metal of choice, as it can be expanded by up to 25 per cent allowing for a wide scope of possibilities, the shaping process involves the placing of pre-forms into precision-engineered moulds to create specified shapes. High-pressure air then causes the steel to expand and take the shape of the mould. Once expansion is complete, the uniquely shaped package is removed and sent for filling.

Crown insists that consistently high quality is ensured with the use of a unique blow forming process to maximise container integrity and product protection. During this process, no tooling or liquid is inside the container, preventing damage to internal coatings. The company also notes that, unlike other shaping techniques, such as mechanical expansion and water jet forming, blow forming also maintains a better surface finish and glossiness of the final package.

The outcome of this process is that the company is able to work with marketers to create packages featuring subtle shaping or highly innovative asymmetrical designs, helping products stand out on competitive retail shelves. Not wishing to rest there however, Crown also claims to be able to further enhance the appearance with its high quality lithographic decoration.

For more information, contact David Winstanley​, European Business Development Manager.

Related topics: Packaging & Design, Packaging

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