Valentino buys back fragrances
Valentino will regain control from Unilever Cosmetics International
(UCI) of the brand's line of fragrances. The move is a further step
in Valentino's renegotiation strategy following its acquisition by
the Marzotto Group in 2002.
(UCI) of the brand's line of fragrances. The move is a further step
in Valentino's renegotiation strategy following its acquisition by
the Marzotto Group in 2002.
Valentino will regain control from Unilever Cosmetics International (UCI) of the brand's line of fragrances.
The move is a further step in Valentino's renegotiation strategy following its acquisition by the Marzotto Group in 2002.
The current licensing agreement between Valentino and Unilever started in the 1980s. The companies' long-term partnership resulted in a series of fragrances including Valentino, Very Valentino, Vendetta, and, more recently, Valentino Gold, establishing both Valentino and UCI as players in the luxury fragrance business.
