New production facility for Oriflame

- Last updated on GMT

Related tags: Sweden

In a bid to meet escalating demand - in particular from Central and
Eastern European markets - direct seller Oriflame Cosmetics has
acquired a toiletries and fragrances production facility near
Stockholm from Swedish company Nordium.

In a bid to meet escalating demand, in particular from Central and Eastern European markets, direct seller Oriflame Cosmetics has acquired a toiletries and fragrances production facility in Ekerö, Sweden from Swedish company Nordium.

Located just outside of Stockholm, the 19,000-m2 plant was purchased by Nordium in 1997 from Henkel Nordic.

Confirming that the acquisition was line in with the Oriflame's​ production strategy, Sven Mattsson, CEO of the Swedish company Oriflame commented:" in our Central and Eastern European markets we have been experiencing strong growth in demand. This acquisition will give us greater control over our production and product development in these fast-growing segments."

Mattsson is optimistic that the acquisition will have a positive net effect on the company's profit after taxes as early as this year.

Related topics: Formulation & Science, Fragrance

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