In-house hair salon at IFF for NPD

Related tags Business development Flavor Aroma compound

US giant International Flavors & Fragrances (IFF), the world's
leading creator and manufacturer of flavors and fragrances, and
Anderson French Salons, this week announced the opening of Anderson
French at IFF.

US giant International Flavors & Fragrances (IFF), the world's leading creator and manufacturer of flavors and fragrances, and Anderson French Salons, this week announced the opening of Anderson French at IFF.

The salon, launched by IFF's fine fragrance and toiletries division, will not only benefit clientele, it will help IFF keep pace with the rapid growth in the hair care industry, writes the company.

"IFF's Board of Directors recognised that hair care is a major source of growth for our business going forward,"​ said Jonathan Morley, global business development manager of Toiletries at IFF. "To work with hair properly, you need to have the infrastructure in place and the salon is a key element in developing new fragrances and providing premier service to our clients."

Traditionally, perfumers who created fragrances for hair care applications have had to evaluate them out of a bottle, diluted in water, or on swatches. Having an on-site salon allows the perfumers to experiment and get useful feedback on how the fragrance performs on wet hair, during the drying process, and after styling. In addition, the salon will serve as a "virtual home" for a new network of hair care perfumers and evaluators around the world. These perfumers will be able to send their creations to the New York salon for evaluation.

"Having the salon here provides many benefits,"​ said Jayne Rodgers, global business development manager for Haircare. "Most important, they give us a consistent supply of in-use hair washing opportunities-real heads of hair for us to evaluate. Being able to try out new fragrances on real hair helps the perfumers and the creative process. Anderson French is a perfect match because they really want to learn about the fragrance aspect of the business."

Related topics Market Trends Hair Care Fragrance

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