The latest topical anti-aging advancements come from a new understanding of the importance of peptides, writes Procter & Gamble. According to the company, the introduction of its Olay Regenerist with Olay-exclusive Amino-Peptide Complex, means that immediate and long-term dramatic effects can be achieved at home.
Olay Regenerist uses the latest pentapeptide technology to regenerate skin's appearance by renewing its outer layer one cell at a time. This next generation line of three products - a serum, cream and lotion - helps improve the skin's barrier and renew its outer layer to reduce the appearance of wrinkles, delivering optimal skin health.
"Peptides have been recognised for their role in wound healing but their efficacy in improving the appearance of photo-damaged skin has only recently been determined," explains Dr. Alexa Kimball, assistant professor, and director of clinical trials, dermatology, at Stanford University. "The identification of certain kinds of peptides, which function as a natural trigger to help accelerate newer cells to the surface, is an important breakthrough."
In recent years there have been various technology milestones in anti-aging skincare, including ingredients such as retinoids, AHAs and BHAs.
Now, scientific advancements point to a certain type of peptide called pentapeptide (KTTKS) as the newest skincare breakthrough. Used in wound healing, it is believed that this specific pentapeptide - a collagen fragment of five amino acids - triggers production of new structure such as collagen.
Olay scientists combined it in an exclusive delivery system with Vitamin B3, Allantoin, Pro-Vitamin B5, Vitamin E, and Green Tea Extract, to create the Amino-Peptide Complex. This powerhouse complex can be found in all three Regenerist products including Olay Regenerist Daily Regenerating Serum, Olay Regenerist Perfecting Cream and Olay Regenerist Enhancing Lotion with UV Protection.
"Olay Regenerist is a tremendous breakthrough, because the Amino-Peptide Complex helps skin appearance regenerate faster," said Lauren Thaman Hodges, global associate director of Skin and Hair Science at Procter & Gamble.
Olay Regenerist with Amino-Peptide Complex will be available nationwide beginning in April 2003 where Olay products are sold.