Dynamic Blending co-founders on what is happening in the indie fragrance market today
Q&A
The fragrance market was projected to be worth over $30 billion globally in 2021, and more small perfume and cologne brands are entering the fray everyday.
Dynamic Blending, a contract manufacturer out of Utah, is well-positioned to work with small fragrance brands, with low minimum order quantities and in-house R&D and design services. CosmeticsDesign spoke with co-founders of the company, Jordan Erskine and Gavin Collier, about what they see happening in the indie fragrance market and what trends to keep an eye on.
What do you see as things that fragrance brands need to know to be successful in the indie fragrance space right now?
Jordan Erskine: A lot of it just has to do with who are they actually marketing to. Depending on who they're actually targeting, that really dictates what types of fragrances they're going to use or methods to provide fragrances to the various perfume formulations that they're going to be developing.
