Brand Innovation

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Perfect Corp raises the bar on digital beauty engagement

By Simon Pitman

Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.

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What it takes to get gender neutral beauty right

By Cassandra Stern & Simon Pitman

The gender-neutral skincare market has been one of fastest growing sub categories in recent years, but a flood of sophisticated and well curated brands means that competition is now tough in this space.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

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‘First-ever’ generative AI platform for digital sales launched

By Cassandra Stern

With Fractal Analytics’ launch of the Flyfish platform, cosmetics and personal care product companies can now ‘create personalized shopping experiences’ for consumers by ‘providing consultative experiences’ and ‘analyzing individual buying patterns.’

August Launch Pad: Casual and chic

August Launch Pad: Casual and chic

By Cassandra Stern

From a launch inspired by the smash hit Barbie movie to hair, lip, and lash care and more, this month’s Launch Pad is packed with product launches to celebrate the sizzling summer months.

Argireline peptide verse © Lubrizol

Lubrizol Life Science announces launch of Argireline peptide verse

By Cassandra Stern

Featuring its anti-wrinkle Argireline peptide, Lubrizol’s metaverse AI platform affords PBC product manufacturers the opportunity to interact and engage ‘Inside the Future of Beauty’ to ‘showcase the power of Argireline peptide in a way that has never...

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Skin care brand Veriphy offers effective approach to unisex skin care

By Cassandra Stern

Formulated using clean plant-based ingredients and featuring hero ingredient PhytoSpherix, or phytoglycogen, Veriphy’s product collection is designed with an effective unisex approach for a wider customer appeal to address common skin concerns like fine...