Brand Innovation

February Launch Pad: Wear and tear repair

February Launch Pad: Wear and tear repair

By Cassandra Stern

Groundhog Punxsutawney Phil did not see his shadow this year and an early spring should be just around the corner – but that doesn’t stop the cumulative effects of harsh winter weather on skin, hair, and nails.

Robecurls launch Target © Marina Demeshko Getty Images

Indie brand Robecurls launches into Target stores nationwide

By Cassandra Stern

Inspired by a recent viral heatless hair curling trend on TikTok, Robecurls was one of the first brands to capitalize on a growing market share – and has now fully commercialized its efforts with a launch into Target stores across the US.

January Launch Pad: Put your best face forward

January Launch Pad: Put your best face forward

By Cassandra Stern

The new year is the perfect time to start a new routine, and this month’s Launch Pad is focused on topical products with effective active ingredients to help consumers put their best face forward.

2023 Editors Choice © sofirinaja Getty Images

Editors' choice: Our favorite articles of 2023

By Cassandra Stern

At CosmeticsDesign, we love the diversity of the subjects we cover; from intriguing insights and exciting innovations to interviewing interesting commentators, there's always something new to learn and share. But which were our favorite articles...

December Launch Pad: Mega Moisturizers

December Launch Pad: Mega Moisturizers

By Cassandra Stern

Following a brief hiatus, CosmeticsDesign’s Launch Pad is back! This month’s edition is packed with nourishing product launches to help revitalize dry winter skin and hair.

Macy's Accelerator Program  © ozgurdonmaz Getty Images

Apply now: The Workshop at Macy’s accelerator program

By Cassandra Stern

Brands accepted into The Workshop at Macy’s program will receive retail mentorship support, the opportunity to open a pop-up shop on Macy’s digital retail store, a $5,000 business grant, and the chance to enter the Macy’s pitch competition and win a $100,000...

Ecovia Circular Beauty © pcess609 Getty Images

The big circular beauty challenge: zero waste

By Simon Pitman

With sustainability very much back in the spotlight, interest in circular beauty is growing, prompting consumers to explore brands tapping into the concept as part of efforts to reduce their environmental footprints.

© Ivan Bajic / Getty Images

World’s largest AR mirror lets consumers try on makeup

By Olivia DeSmit

Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.

Aprés Nail broadens soft gel portfolio

Aprés Nail broadens soft gel portfolio

By Cassandra Stern and Simon Pitman

After being hit hard by the COVID-19 Pandemic, the market for soft gel nail extensions has bounced back fast. Cosmetics Design spoke to leading player Aprés Nail to find out how the company has managed to tap into this.