The University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
Fragrance continues to be a dynamic and innovative field, with transparency, nostalgia and tech-forward formulations set to gain importance in the coming years, say industry experts.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
The company’s new pledge is to ‘make you happy’, which it aims to do by highlighting sensory expertise that can give the cosmetic formulations the type of textures that has consumers coming back for more.
The global packaging provider has expanded its line of fragrance pumps in a bid to enhance the consumer experience with its ‘Emotions of Spray Collection’ as the fragrance industry continues to evolve.
How a product is packaged is as important as the product itself, and luxury packaging succeeds best by filling the consumer with the feeling of awe, according to a market analyst.
A new report looking at the connection between US women and their cosmetic products has suggested that emotion plays a major role in how a woman connects with a product or brand.