Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
This week P&G’s King C Gillette collection of tools and products for shaving, trimming, and skin and beard care went on sale at both Walgreens online and in-store.
This month the brand is launching new and improved men’s grooming tools to keep up with current consumer expectations and deliver the latest shaving, trimming, and styling technology.
The men’s grooming category is thriving, thanks in no small part to the consumer beard trend, and now shaving and facial hair maintenance products occupy distinct niches in the personal care industry.
The company’s Beard Boss team will visit several cities on a week-long road trip designed to build brand awareness and customer loyalty for its men’s grooming and styling products.
Ingredients supplier Sederma has launched a hair growth minimising ingredient that it claims can help slow the growth of hair, and reduce its thickness, in the underarm and beard areas.
Gillette, the US male grooming company, claim that sporting a
facial adornment - ranging from beards, and moustaches, to designer
stubble - can seriously hamper your chances of success in the
fields of wealth, politics and power....