Application Note
What makes a product essential?
Every brand has its heroes, the workhorse products that are essential to longevity and loyalty in the marketplace. With an increasingly experimental consumer base, brands and formulators need their essentials to work harder than ever.
At Univar Solutions, we’ve been working on how to help you develop and perfect your essential product range. To get you started, we’ve developed our Essentials Equation: Sensory + Performance + Benefits, to help you find the right balance in your formulations, ensuring your products earn a permanent spot on consumer shelves.
