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in-cosmetics roadshows to kick off in Colombia tomorrow

By Andrew McDougall+

02-Jun-2014
Last updated on 02-Jun-2014 at 17:26 GMT2014-06-02T17:26:54Z

What’s happening in South America this summer? Starting tomorrow, a series of targeted beauty industry roadshows kicks off; beginning in Bogota, Colombia, passing on to Lima, Peru, before crossing over for Buenos Aires, Argentina.

The conference content will hone in on the Latin American market, looking at new products, market trends, and a technical view of testing.

Attendees at the roadshows can each expect a full day’s content provided by Euromonitor, exhibiting manufacturers and technical professionals from the industry.

Euromonitor will be talking about the multifaceted beauty and personal care industry, guiding attendees through a tour of the main factors driving growth in the region, and analysing where and how to innovate, including an overview of the current situation, keys to success and market outlook including the Pacific Alliance and its opportunities.

Local focus

Next into the arena, a Latin-American industry professional in each location will be talking about testing and regulation of cosmetic products in Latin America, including a round table open for discussion.

The roadshows will be targeted towards a local audience, and the organizers are encouraging representatives from each of the selected countries to attend.

Several exhibitors at the roadshows will be presenting some of their new products, which will then be launched in Sao Paulo at the in-cosmetics Brasil event in September.

Delegates will also be invited to come to the main event in Sao Paulo to experience the far more comprehensive range of innovations, new products and educational content that will be showcased at the show.

Brasil and beyond

The in-cosmetics Brasil event, which is now sold out, has reached full venue capacity and now has more than 150 exhibitors representing personal care ingredient suppliers from more than 20 countries, guaranteeing its status as a true international trade show.

The trade show hopes to extend its reach beyond the borders of Brazil, to welcome personal care formulators and R&D professionals from all over Latin America and reduce the distance between the Latin American and European markets.

This is the reason that the three roadshows have been announced, say the show organizers.

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