Its creator, industry veteran Suzanne Grayson, claims that the secret to the line’s efficacy is that it provides seven different daily, Monday – Sunday products, that form a two-part formula which acts synergistically to tackle seven signs and 27 symptoms of changing skin.
In a nutshell, the range comprises of seven different tubes of formula that provide a rotation of ingredients for each day of the week, created with the express intention of avoiding skin accommodation, which Grayson refers to as Rotational Skin Therapy.
The idea behind this concept is that the skin can continue to gain benefits from all of the different active ingredients that are included in each of the seven individual product formulae.
Rotational therapy means 'more benefits'
According to Grayson, this means that in the course of the one week rotational treatment, individuals will get more benefits from the range of active ingredients that they would if they were using just one product.
That two-part aspect of the formulation focuses firstly on a Continuity Complex, which is a set of active ingredients that targets the symptoms of skin change associated with aging, and secondly on an Active-Booster Serum that provides active ingredients that target specific skin symptoms for each of the seven products.
Those seven individual products include:
- Monday – a refining formulation that targets skin texture
- Tuesday – a reversing formulation aimed at lines and wrinkles
- Wednesday – a refirming formulation targeting elasticity
- Thursday – a renourishing formulation that acts on dehydration and dryness
- Friday – a reviving formulation for loss of vitality and luminosity
- Saturday – a retoning formulation acting on skin color and tone
- Sunday – a renewing formulation for cellular stress and damage
Grayson claims that the proof of the product line’s efficacy comes in the form of comprehensive clinical trials that show an 88 percent improvement in texture, hydration and softness, an 84 percent improvement in luminosity and radiance and a 72 percent improvement in firmness and elasticity.
The product line is being targeted at the premium segment, reflecting the fact that the set of seven .7 fl. oz packaged tubes is being marketed online in the US as a set with a retail price of $295.