Beauty devices are "creating a new benchmark in facial skincare”

By Michelle Yeomans

- Last updated on GMT

Beauty devices are "creating a new benchmark in facial skincare”

Related tags Market researcher Mathematics

According to the latest research from ‘Diagonal Report’, the success of beauty devices have created a mega category and are transforming the skincare market, particularly in the US, China and Europe.

According to the market researcher, beauty devices are now shaping a distinctive beauty culture and expectations and are creating new standards in skincare.

"This change will impact demand for all manually applied/removed products skincare products – especially creams, cleansers and even make-up."

The report highlights that of the beauty professionals and device retailers interviewed about the segment, the general consensus is that the quality of the technology is evolving to provide professional standards, particularly in skincare.

"Cleansing brushes, light-based platforms and skincare systems has created a huge new market worth $US billions, despite the segment not existing a few years ago. Just as the electric toothbrush and the hair iron changed oral care and hair styling, these devices are creating a new benchmark in facial skincare.”

Evolving to professional levels

As beauty devices deliver immediate results especially for core skincare problems such as anti-aging and blemish removal, the market researcher says the technology has democratised beauty outcomes which were previously unaffordable and highlights that 70 percent of women would like to own a new beauty device.

While the report notes that; "despite the recession, women must continue to spend on their facial care," ​cost conscious consumers are doing the maths and they justify the purchase price by factoring in the money saved on skincare products, treatments and/or spa or dermatologist visits.

"Positive consumer reviews and feedback about results - all now on-line - are a major factor in driving strong demand."

AP region leading the way in this category

The Asia Pacific region has been singled out of late, as one of the markets leading the way in the beauty device category.

Fellow market researcher Global Industry Analysts has shown that the beauty device category will rack up an estimated 600 million units of beauty and personal care devices manufactured by the year 2018.

The most pronounced fast growing emerging markets for this segment, are noted as India, China, Thailand, Taiwan and Korea.

 

Related topics Market Trends Skin Care

Related news

Show more

Related products

show more

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Related suppliers