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Market Trends, Developments and Insights

Market Trends

Are you looking to know which markets are the most lucrative, emerging and how the developed markets are getting on? Or maybe what segments are doing best or which areas are tipped for future growth?

Here you can stay up speed with the latest consumer trends, expert insight and market developments.

19 beauty and personal care brands honored with BrandSpark Most Trusted Awards

10-Feb-2016 - The market researcher ranks CPG brands annually according to self-reported consumer trust. One winner is selected for each category, and this year for the first time those categories include lip...

Makeup in Action hailed a success

10-Feb-2016 - The first ever Makeup in Action event took place in LA last week, and the France-based Beauteam organizer claims strong attendance made it a big success.

Shiseido's skin care programme gives boost to rural Bangladesh

10-Feb-2016 - Japanese beauty giant Shiseido has been building its presence in Bangladesh, through setting up a grassroots marketing network in rural farming villages.

CEW Global Trends Report reveals data behind the advancing prestige cosmetics business

08-Feb-2016 - The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts...

Galderma announces data-driven campaign on the genetics of facial aging

08-Feb-2016 - The skin care company’s Mom Genes initiative promises to spark a conversation among women about family-linked aging patterns. 

Southeast Asia markets set to record industry-leading growth

04-Feb-2016 - Despite the slowdown currently being witnessed in many developing markets worldwide, countries in Southeast Asia are positioned to see industry-leading growth in the coming years.

Digital makeover apps are taking over the mobile cosmetics marketplace

01-Feb-2016 - The virtual makeup counters of today, apps are where consumers try out product, get the opinion of friends, link directly to brand sites and more. Not surprisingly, beauty companies are...

Indie Beauty Expo expands to meet industry demand

01-Feb-2016 - iBE just announced its 2016 event calendar. With shows set for both coasts and the promise of media exposure, relevant buyer interaction, and a full day of influential consumer traffic,...

Experiential Retail: How industry leading cosmetics brands are moving ahead

27-Jan-2016 - L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part...

How the shrewdest cosmetics and personal care brands engage consumers and attract investors

25-Jan-2016 - A CEW Business Insider event in New York City last week explored the connection between indie brand strategy, consumer expectations, and M&A activity in the beauty business. 

MakeUp in organizers refine cosmetics industry tradeshows for today’s market

25-Jan-2016 - Beauteam, the communication agency, behind the MakeUp in shows has relocated this year’s New York event to Brooklyn and are doubling down on what makes the franchise distinctive in an...

CD Buzz : Latest analysis on the winning digital tactics for beauty players

22-Jan-2016 - In this latest CD Buzz video, we look at what beauty players are doing to capture fickle younger consumers and the type of digital tactics that are really working.

Part 4 of 4

Natural Fragrance: scents and trends

21-Jan-2016 - Market trends and popular scent notes influence what natural fragrance makers are formulating, where these personal care products and perfumes are being sold, and how the supply chain is evolving.

North America is the fastest growing beauty drink market globally, says research report

21-Jan-2016 - Nutricosmetic and beauty-from-within beverages sell best in Europe, but as consumers in this region discover the benefits and learn more with the help of educational marketing campaigns, the category will...

Part 3 of 4

Natural Fragrance: maintaining quality and gaining scale

20-Jan-2016 - Natural fragrance ingredients are in limited supply. As demand for naturally scented personal care products and perfumes increases, brands are formulating with a combination of oils and isolates to keep...

Part 2 of 4

Natural Fragrance: trading on exclusivity and purity

19-Jan-2016 - Ingredients used to formulate natural perfumes and scented personal care products differ from conventional ingredients, and this presents a challenge for brands. At the same time it’s an opportunity to...

Mary Kay reframes multicultural beauty

19-Jan-2016 - The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.

High-maintenance men capture the attention of media and the personal care industry

19-Jan-2016 - The men’s grooming category is thriving, thanks in no small part to the consumer beard trend, and now shaving and facial hair maintenance products occupy distinct niches in the personal...

in-cosmetics North America and MakeUp in New York form an alliance for this year’s overlapping events

18-Jan-2016 - The cosmetics industry trade shows, set for late summer of 2016, have partnered to facilitate attendee access to both, despite the events’ taking place in two New York City boroughs...

Part 1 of 4

Natural Fragrance: a must-watch beauty and personal care segment

18-Jan-2016 - Demand for clean, natural, and organic perfumes and scented personal care products is on the rise. How the segment is shaping up, gaining momentum, and anticipating the trends deserves a...

BASF launches its 2017 Colour Trends Collection

15-Jan-2016 - Chemicals company BASF has announced its 2017 colour trends collection, this year focusing on four distinct beauty profiles based on cultural drivers as it looks to relate to a global marketplace.

Personal Care Products Council's Look Good Feel Better initiative set for a boost from Lord & Taylor

14-Jan-2016 - Prestigious US luxury department store Lord & Taylor has announced that its first charity effort for the year will go towards the Personal Care Product Council’s Look Good Feel Better...

P&G cuts Olay's offering to core products to court anti-aging consumers

13-Jan-2016 - P&G has slashed Olay’s product offering right back to just 120 core products, in a bold move committing the brand to its recently announced new marketing focus on ‘ageless beauty’....

P&G streamlines global PR strategy

12-Jan-2016 - The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.

Beauty personalisation and interactivity is key for Millennials, says Euromonitor

11-Jan-2016 - Cosmetics is one of the few areas in which millennials buck the trend of being “nowners” (no-owners) and are keen to spend, according to a recent overview by Euromonitor International.

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