SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Hot Topics > Digital

Murad makes a move for a slice of the m-Commerce pie

By Andrew McDougall+

21-Mar-2013
Last updated on 22-Mar-2013 at 10:56 GMT

Murad makes a move for a slice of the m-Commerce pie

Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.

Mobile commerce is on the rise, following in the footsteps of e-commerce, its older brother, and with market research firms, such as IDC projecting that tablet and smartphone sales will “grow 55.8 percent and 39.5 percent year-over-year respectfully”; it is clear there is a vast opportunity available.

The platform provides consumers with a place to purchase products on their mobile device, and has seen the birth of more and more mobile sites and tablet experiences from cosmetics rivals such as Estée Lauder and L’Oréal.

Need

Now, US-based Murad has turned to web and mobile eCommerce design and development agency, Guidance, to develop its new mobile site built on the Magento Enterprise platform.

"With mobile eCommerce growing daily, Murad recognized the need for a mobile site that did not compromise on user experience," said Jason Meugniot, President & CEO of Guidance.

"We delivered a mobile site that provides a rich mobile browsing and shopping experience, utilizing their website’s rich merchandising content."

In support of Guidance’s recent launch of Murad.com and designed for today’s touch screen mobile devices, the new mobile site includes a product detail page with collapsible navigation that highlights reviews, ingredients, product details and “how to use information.”

The mobile site also features exclusive offers and links to the website’s store and spa locator, and skin care resources.

All encompassing

Additionally, the site is integrated with Facebook, Twitter, Pinterest and Google+ to encourage expansion of the company’s social networks.

The move follows in the footsteps such as Lancome and e.l.f. that both recently launched sites optimized for smartphones and tablet devices.

L’Oréal, along with Estée Lauder and P&G, has continued to preach the importance of online and digital media as it looks to reach more consumers and give the most customized experience.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events