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Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

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Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

The rules to social media brand engagement and follow through

01-Jul-2015 - Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new...

Bogota releases an app for cosmetics manufactures

29-Jun-2015 - The Colombian capital city is encouraging foreign investment in an array of sectors with a new mobile application for Apple and Android devices alike.

Korean beauty and tech come together in the Way personal skin care gadget

23-Jun-2015 - The internet of skin is nearly here, thanks to the Seoul-based start-up Way, which will launch a digital tool that monitors and helps manage skin this November.

BelezaNaWeb goes big on ecommerce in South America

22-Jun-2015 - A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity...

L’Oreal bringing wearable electronics out of the lab and on to consumers

18-Jun-2015 - Flexible wireless sensors, developed in collaboration with engineers from the University of Illinois, measure skin conditions and gather data that L’Oreal can put to good use.

You can create branded content that sells cosmetics

17-Jun-2015 - Consumer views of video marketing on popular digital platforms is growing by leaps and bounds, according to the Beauty on YouTube 2015 study from Pixability.

Supercomputers make better formulation partners, thanks to tech improvements

03-Jun-2015 - Personal care companies can use big data more effectively and efficiently with the help of newer, faster, cheaper machines out of Silicon Valley.

L’Oréal corners the market on bioprinted skin

07-May-2015 - The 3-D human tissue company Organovo filed a current report this week with the SEC stipulating the conditions of that company’s arrangement with L’Oréal USA, which is a game changer...

Exclusive interview

3D printing adding a new dimension to cosmetic packaging

14-Apr-2015 - We spoke to Sarah Hoit, material scientist at Material ConneXion, about the latest developments with 3D printing - and how its use in the packaging business can benefit manufacturers and...

M-commerce and marketing pays off for Urban Decay and Sephora

08-Apr-2015 - Prominent beauty brands are using digital initiatives to convert online fans to loyal shoppers.

L’Oreal moves into programmatic media buying

01-Apr-2015 - The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways....

E-commerce delivers Korean beauty to US consumers

18-Mar-2015 - Several experts immersed in this space spoke with Cosmetics Design to share what’s happening behind the scenes and why it works.

L’Oreal to deploy mobile technology to enhance consumer buying procedure

16-Mar-2015 - L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.

'Sephora effect' - beauty retailer changing the game in the US

12-Mar-2015 - The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the...

Beauty marketers falling short when it comes to advertising

16-Feb-2015 - Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.

Birchbox sued for automatic subscription renewal violation

03-Feb-2015 - The class action suit was brought last week under California’s Automatic Purchase Renewal Statute.

E-commerce accounts for only 10% of beauty sales

29-Jan-2015 - That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.

Women need to #DitchTheDrama as hair problems get in the way of life, says P&G

27-Jan-2015 - A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that...

L’Oréal launches global, online contest for make-up artists

21-Jan-2015 - The marketing initiative is bound to energize loyal customers, inspire a flurry of social media, and allow L’Oréal to learn even more about how its products are used. ...

Peer-to-peer beauty marketplace Dotfully goes live

15-Jan-2015 - The new online community and product swapping site launched this week in hopes of cleaning out lipstick drawers and beauty cabinets across the country. 

Tech company launches Oku smart tool for skin care

12-Jan-2015 - Like GoPro meets Fitbit for your face, the Oku device is a wireless skin analysis tool and associated app coming to market soon for the young, digital, and beautiful.

Custom at-home hair color company eSalon goes international

16-Dec-2014 - The California-based e-commerce company opened a London office and launched sites serving consumers in several countries.

Educating shoppers with Google Glass and associates with iPads

10-Dec-2014 - Smart cosmetics brands are investing in creative tech solution to meet the needs and expectations of digitally savvy consumers.

Acne-treatment launches YouTube lifestyle content videos to reach millennials

10-Dec-2014 - Proactiv ran the first episode of their #BeYouTV series this week and has scheduled out shows based on popular search terms, media personalities and lifestyle topics to run weekly in...

Coty announces new corporate website

09-Dec-2014 - Today’s site relaunch comes as a total refresh of the company’s corporate online presence, complete with a new employee intranet.

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