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Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Hot Topics > Digital

Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

Call for Nominations: Women in Digital NEXT Generation Awards

13-Jun-2016 - L’Oréal USA has just opened its fifth annual competition for women entrepreneurs working in digital fields. Three companies will win, and the grand prize is a paid pilot opportunity with...

Influencer strategy lets beauty brands reach limitless consumers with word-of-mouth recommendations

02-Jun-2016 - The social media – driven approach to PR has come into its own. So to find out what it’s all about, what works, and what’s next, Cosmetics Design checked in...

Smithsonian to digitize cosmetics and personal care collection

16-May-2016 - Making resources available online is a new priority for the museum and thanks to funding from a long-standing personal care brand, the project is moving ahead.

The Bay Area Beauty Association is up and running

10-May-2016 - A new industry organization based in San Francisco, California, is serving regional industry professionals with educational events, workshops, and networking.

IFF and Vapor Communications launch digital scent platform

28-Apr-2016 - The Cyrano device, available as of Wednesday, centers around a palette of 12 fragrances developed through the sensorial communications company’s partnership with International Flavors & Fragrances.

Max Factor ventures into augmented reality

27-Apr-2016 - P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

Edgewell Personal Care signs up for Amazon Dash

05-Apr-2016 - Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept....

L’Oréal’s success with video on Pinterest is good news for beauty advertisers

30-Mar-2016 - The social network has been sharing data recently that suggests beauty and hair care brands do particularly well with consumers on its platform, and new numbers show video content there...

Sally Beauty wants to do more with data

24-Mar-2016 - The beauty supply distributor and retailer is responding to point-of-sale data more swiftly than ever with prescriptive analytic software.

Hair and beauty consumers buy what they see on Pinterest

15-Mar-2016 - This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care...

Sephora Accelerate announces first cohort of women-led beauty startups

10-Mar-2016 - This week the global beauty retailer named 8 North American beauty companies—specializing in skin care, cosmetics, and tech—that will be participating in Sephora’s inaugural business incubator program.

Neutrogena’s first global campaign

01-Mar-2016 - The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another...

CD Buzz

The increasingly crucial role of technology in beauty

23-Feb-2016 - In this latest edition of CD Buzz we look at how technology is helping to reinvent our industry, pointing consumers into an increasingly focused direction and enhancing beauty routines to make...

L’Oréal targets Google hire to continue digital push

18-Feb-2016 - L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector...

Digital and technology prove to be the key tools for engaging beauty consumers

17-Feb-2016 - Cosmetic players are diving much deeper into both the digital arena and technology as a means of capturing the imagination of consumers, latest research from Mintel shows.

CEW Global Trends Report reveals data behind the advancing prestige cosmetics business

08-Feb-2016 - The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts...

Digital makeover apps are taking over the mobile cosmetics marketplace

01-Feb-2016 - The virtual makeup counters of today, apps are where consumers try out product, get the opinion of friends, link directly to brand sites and more. Not surprisingly, beauty companies are...

Experiential Retail: How industry leading cosmetics brands are moving ahead

27-Jan-2016 - L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part...

Brazil’s recession is an e-commerce opportunity for personal care brands

26-Jan-2016 - The country’s population is increasingly urban and eager to buy name-brand goods, and companies selling FMCG on international marketplace sites or brand pages are getting in on the ground floor...

CD Buzz : Latest analysis on the winning digital tactics for beauty players

22-Jan-2016 - In this latest CD Buzz video, we look at what beauty players are doing to capture fickle younger consumers and the type of digital tactics that are really working.

Mary Kay reframes multicultural beauty

19-Jan-2016 - The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.

DS Laboratories expands distribution online in the US and Asia

12-Jan-2016 - The biotech-driven personal care company has partnered with thee sizable dot-coms to reach more consumers; a strategy that may stretch to include brands DS Laboratories is acquiring from WR Group. ...

Beauty personalisation and interactivity is key for Millennials, says Euromonitor

11-Jan-2016 - Cosmetics is one of the few areas in which millennials buck the trend of being “nowners” (no-owners) and are keen to spend, according to a recent overview by Euromonitor International.

The Old Spice brand portfolio gets a make-over

07-Jan-2016 - Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out....

L’Oréal to introduce #WorthSaying campaign this awards season

07-Jan-2016 - Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting...

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