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Hot Topics > Digital

Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

Technology and the future of beauty

20-Sep-2017 - Tuesday at this week’s MakeUp in New York color cosmetics trade show in NYC, a standing-room-only conference session featuring speakers from L’Oréal, Google, and Peclers Paris, outlined how tech tools,...

Finalists announced for 2017 L’Oréal Women in Digital NEXT Generation Award

14-Sep-2017 - This week, the beauty powerhouse announced the three brands that are still in the running for L’Oréal’s annual award honoring tech innovations that are set to change the cosmetics and...

A new consumer engagement strategy emerges for Coty color cosmetics brand CoverGirl

13-Sep-2017 - In recent weeks, the at mass beauty brand has gotten serious about influencers and opened an interactive NYC pop-up shop. Now the brand has announced Issa Rae as its latest...

Coty and Story collaborate on beauty retail pop-up shop in New York City

07-Sep-2017 - Today through October 8th, the theme at Story’s curated retail boutique on Manhattan’s west side is beauty; and the Coty brands CoverGirl, Clairol, Rimmel, and Sally Hansen are merchandized in...

Givaudan Active Beauty expands its digital capabilities

07-Sep-2017 - As part of its 2020 digital innovation strategy, Givaudan had launched a new educative  beauty app for its Active Beauty division.

Guest article

How beauty brands can get social media right

30-Aug-2017 - In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success...

FIT and Allure Magazine launch online beauty certificate program

28-Aug-2017 - Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015,...

Perfect Corp and QVC collaborate on immersive shopping app

23-Aug-2017 - The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being...

Department store beauty retail gets a digital update

22-Aug-2017 - Saks Fifth Avenue is rethinking its beauty retail and services concepts and opening new digital salons / spas / makeup counters in partnership with renowned hair colorist Joel Warren. The...

Buxom Cosmetics’ new ecommerce and digital strategy

03-Aug-2017 - Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven...

Skin care ingredient maker Croda invests in Cutitronics

31-Jul-2017 - The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a...

Madison Reed is “operationally blowing up the salon channel”

18-Jul-2017 - Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed,...

L’Oréal Canada’s new CMO Stéphanie Binette to take e-business to the next level

28-Jun-2017 - Binette’s leadership experience with the company recommends her for the role: It’s because of her prior work as general manager of the company’s consumer products brand L'Oréal Paris that that...

bareMinerals launches an app with MatchCo technology

26-Jun-2017 - MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers...

L’Oréal backs Time Inc.’s new social video brand, The Pretty

20-Jun-2017 - The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one...

L’Oréal launches an in-house app to welcome new hires

08-Jun-2017 - The beauty maker’s Fit Culture App is the first of its kind, a global digital tool that introduces new L’Oréal employees to the ins and outs of company culture—a culture...

Beauty brands are big business for ecommerce platform solution providers

07-Jun-2017 - This week, eBrand Commerce launched a new turnkey ecommerce platform and services offering meant for small and medium brands. And the company’s announcement features its work with beauty clients so...

CPNA conference presentation gazes into the future of cosmetics

05-Jun-2017 - At this year’s Cosmoprof North America (CPNA) event one conference presentation that you won't want to miss out on is a roundtable discussion on how the future of the industry is shaping up....

Social media moguls: how independent beauty brands have the edge on the internet

31-May-2017 - Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it...

CEW event highlights the role of brick-and-mortar retail in an omnichannel world

24-May-2017 - At yesterday evening’s Beauty Insider Series event, Reinventing Retail Stores, executives from Ulta Beauty, Walgreens, and Cos Bar spoke on a panel moderated by Jenny B. Fine, editor of WWD...

Annual PACk event debuts in New York City

22-May-2017 - Last week in Manhattan, design and pre-press agency Diadeis hosted the first annual Packaging Artwork Conference, bringing together professionals in artwork, labeling, merchandising, and packaging concept development to learn and...

Gattefossé launches new corporate website in English

18-May-2017 - Just last month the cosmetics and personal care ingredient maker opened its North American Technical Center of Excellence in New Jersey. And today, Gattefossé is going live with a newly...

Call for Nominations: L'Oréal seeks women in tech to reinvent beauty for the digital age

17-May-2017 - The L’Oréal NEXT awards are open for nominations. And like the women that have gone before them, this year’s finalists will gain significant exposure, access to venture capital, professional guidance,...

Luxury cosmetics and fragrance packaging will never be the same

11-May-2017 - LuxePack opened yesterday in New York City and Cosmetics Design was there, taking inventory of the latest trends and launches. According to insiders, ecommerce has forever altered the beauty packaging...

Will new DSM data on facial hydration disrupt the skin care category?

04-May-2017 - The beauty care ingredients maker has completed a skin moisture mapping study and is taking their findings public in a big way—on The Lifetime TV Network, a move that’s sure...

Key Industry Events

in-cosmetics North America

New York City, NY / Conference and exhibition

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in-cosmetics Asia

Bangkok / Conference and exhibition

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