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Hot Topics > Digital

Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

Custom at-home hair color company eSalon goes international

16-Dec-2014 - The California-based e-commerce company opened a London office and launched sites serving consumers in several countries.

Educating shoppers with Google Glass and associates with iPads

10-Dec-2014 - Smart cosmetics brands are investing in creative tech solution to meet the needs and expectations of digitally savvy consumers.

Acne-treatment launches YouTube lifestyle content videos to reach millennials

10-Dec-2014 - Proactiv ran the first episode of their #BeYouTV series this week and has scheduled out shows based on popular search terms, media personalities and lifestyle topics to run weekly in...

Coty announces new corporate website

09-Dec-2014 - Today’s site relaunch comes as a total refresh of the company’s corporate online presence, complete with a new employee intranet.

Social media celebrities offer great marketing tool for cosmetics brands

03-Dec-2014 - They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of...

Charlotte Tilbury Beauty’s US presence gets a market-specific e-commerce site

02-Dec-2014 - The digitally savvy beauty and skin care brand launched in the UK in September 2013 and is now tailoring US expansion efforts to this country’s online sales requirements and local...

Lancôme and Sight Commerce partner on personalized shopping technology

01-Dec-2014 - The tech company works with beauty brands and fashion labels alike to show online shoppers what products look like on a range of models and in a style of their...

L’Oreal partners with Genesis Rodriguez, as Latina brand ambassadors secure industry prominence

24-Nov-2014 - As beauty brands get savvy about Hispanic market trends, companies are hiring spokespeople and partnering with celebrities to ensure that the face of the industry looks more like the face...

Revlon rebrands with a global tagline and comprehensive marketing campaign

19-Nov-2014 - In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media....

Digital beauty influencer DulceCandy honored as an inspirational Latina business professional

18-Nov-2014 - YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her...

Botox Cosmetics educates consumers with an app and website

13-Nov-2014 - A survey, conducted in collaboration with the online community SheSpeaks, showed the company that its prospective consumers need further information on safety, price and results.

QVC adds one-touch fingerprint purchasing to its iPhone shopping app

06-Nov-2014 - The video and e-commerce retailer will enhance its mobile shopping app with Apple’s fingerprint sensor technology, Touch ID, facilitating single-touch mobile purchasing transactions.

US cosmetics brands partner with Suning for e-commerce distribution in China

04-Nov-2014 - Burt's Bees, Maybelline, Weleda and Revlon, among other US personal care brands, will be available via the company’s USA Overseas Shopping Flagship Store launching next month.

Datamonitor Comment

What's the next step in 'smart & connected' product development?

23-Oct-2014 - Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated...

Amazon Luxury Beauty Store – not quite plain sailing?

22-Oct-2014 - Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good...

Mobile strategy has beauty importance as M-commerce tipped to double

03-Oct-2014 - Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach...

Beauty brands would do well not to underestimate the power of Amazon

25-Sep-2014 - As most cosmetics brands up their digital spend and the online influence grows, beauty brands need to take e-commerce and digital ecosystems into consideration, and in online marketplace powerhouse Amazon.com...

Estée Lauder’s digital drive pays off with personalized blog

04-Sep-2014 - Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears...

Estée Lauder says digital will strengthen retail relations

19-Aug-2014 - Having invested further in the digital space, Estée Lauder CEO Fabrizio Freda believes it will strengthen its relationship with its retail partners rather than take away from it.

Star beauty blogger facing lawsuit

28-Jul-2014 - A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her...

P&G continues to make big increases in its advertising spend

23-Jul-2014 - Latest figures from research firm Kantar reveal that P&G is spending far more than other retailers on advertising in the US. 

Urban Decay made up with new augmented reality technology

23-Jul-2014 - Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented...

Mobile apps: opportunity or risk for beauty brands?

16-Jul-2014 - With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands,...

NYX Cosmetics: beauty's video marketing powerhouse

15-Jul-2014 - The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s...

The power of Instagram – Beauty Top 10

15-Jul-2014 - Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of...

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