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Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Hot Topics > Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

Estée Lauder says digital will strengthen retail relations

19-Aug-2014 - Having invested further in the digital space, Estée Lauder CEO Fabrizio Freda believes it will strengthen its relationship with its retail partners rather than take away from it.

Star beauty blogger facing lawsuit

28-Jul-2014 - A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her...

P&G continues to make big increases in its advertising spend

23-Jul-2014 - Latest figures from research firm Kantar reveal that P&G is spending far more than other retailers on advertising in the US. 

Urban Decay made up with new augmented reality technology

23-Jul-2014 - Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented...

Mobile apps: opportunity or risk for beauty brands?

16-Jul-2014 - With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands,...

NYX Cosmetics: beauty's video marketing powerhouse

15-Jul-2014 - The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s...

The power of Instagram – Beauty Top 10

15-Jul-2014 - Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of...

Head to toe - and everything in between: Neutrogena urges men to ditch the one-soap habit

01-Jul-2014 - In what the brand is calling ‘a Canadian epidemic’, Neutrogena’s recent study revealed that 72% of men surveyed in Canada are washing their faces with the same soap product that...

L’Oreal Paris does digital with virtual reality experience

17-Jun-2014 - Cosmetics manufacturer L’Oreal announces its first connected beauty digital innovation exclusively for its L’Oreal Paris brand creating a virtual mirror to test cosmetics for consumers.

Annual vlogging competition launches as beauty reviewers continue to dominate

12-Jun-2014 - The third annual FACE awards have been launched by NYX Cosmetics, recognizing talent within the booming world of video blogging (or vlogging).

L’Oreal turns to in-image ad technology to target hair color line to consumers

29-May-2014 - Beauty giant L’Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.

Free online training for cosmetics formulation launched

20-May-2014 - DuPont Tate & Lyle Bio Products has just launched a website, dubbed the ‘Cosmetics Science Center’, which offers on-demand video modules on cosmetic science training. 

“It’s never too late to catch up” – Cosmetics can capitalize on digital and mobile

21-Apr-2014 - The cosmetics industry can catch up with other industries and effectively utilize digital marketing and mobile apps according to an expert in the field.

L’Oréal, Estée Lauder and P&G head the ‘genius’ hair care brands

21-Apr-2014 - L’Oréal, Estée Lauder and Procter &Gamble are the owners of the most digitally competent hair care and color brands by establishing direct relationships with consumers online.

Beauty brands hit and miss with video advertising

16-Apr-2014 - Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. ...

L’Oreal launches new campaign with Melanoma Research Alliance

10-Apr-2014 - L’Oreal has announced that it is launching a new campaign with the Melanoma Research Alliance (MRA) which looks to raise awareness of the dangers related to sun damage and promote...

Exclusive Insight

Estée Lauder on the look-out: Ready to acquire… if the deal is right?

03-Apr-2014 - The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and...

Bricks as well as clicks? Why online brands are now getting physical

02-Apr-2014 - With several historically web-only cosmetics players now investing in bricks and mortar, it looks like brands are flying in the face of the recent industry emphasis on going digital; Cosmetics...

Vbloggers stronger than beauty brands?

27-Mar-2014 - With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers,...

Up to 25,000 payment records stolen at Sally Beauty

20-Mar-2014 - Sally Beauty Holdings has fallen victim to data hackers, with up to 25,000 consumer card records illegally accessed during a recent security breach.

Exclusive interview

Recognising social media behaviour will breed success for beauty brands

20-Mar-2014 - Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an...

Accessible brands? L’Oréal’s new ‘Beauty for All’ manifesto

13-Mar-2014 - In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its...

Technology enhancing beauty’s in-store experience

12-Mar-2014 - While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.

*Cosmetics Vision Special*

Twitter rounds up key quotes from #CosmeticsVision

12-Mar-2014 - The inaugural Cosmetics Vision event took place in Cannes last week. Here we take a key look at some of the topics and take-aways we gathered from the show… in...

Try-before-you-buy cosmetics online: a threat to beauty boxes?

11-Mar-2014 - A new ‘try-before-you-buy’ retail model for cosmetics has been launched by online US beauty company Trymbl, in a move which may give popular beauty box services a run for their...

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