SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Hot Topics > Digital

Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

Doing More with Bacteria: new innovations from AOBiome and Mother Dirt

22-Sep-2016 - The clinical research company and its consumer products brand are moving bacteria forward, launching new product and advancing research that could change skin care forever.

L'Oréal names NEXT Generation Awards finalists

15-Sep-2016 - The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to...

Ulta Beauty’s omnichannel consumers are changing the business for the better

13-Sep-2016 - Speaking at last week’s CEW Transformational Leaders event at the Roosevelt Hotel in New York City, the company’s CEO Mary Dillon, reveled just how valuable these shoppers are and how...

Is interactive email the next big thing in digital beauty sales?

08-Sep-2016 - One company believes that the programing solution could revolutionize ecommerce for makeup and personal care brands. Cosmetics Design caught up with Joe Teplow, founder of Rebelmail, to find out what’s...

Brands heralding the best digital strategies so far this year…

08-Sep-2016 - Digital strategy is top priority for cosmetics brands looking to better connect with consumers and get ahead of the competition. Here, Cosmetics Design takes a look at some of those...

Perfect365 makeup app partners with Naked Cosmetics

22-Aug-2016 - The digital makeover tool business continues to expand. Perfect365 is a case in point, teaming with beauty bloggers and YouTube stars for a new feature, adding patriotic looks to coincide...

Consumer feedback influences product launch strategy at Urban Decay

16-Aug-2016 - The popular beauty press is abuzz with news of a forthcoming nude eye shadow palette from the revered L’Oréal brand. And rightly so—it’s a product consumers themselves asked Urban Decay...

Memebox tallies nearly $70m in funding

11-Aug-2016 - The mobile-first beauty company plans to greatly expand its branded cosmetics and personal care portfolio as well as to grow the business in new markets.  

Ulta Beauty launching its own credit card

03-Aug-2016 - The cosmetics and personal care retailer has contracted with data-driven marketing firm Alliance Data Systems Corporation to establish an Ultamate Rewards Credit Card and loyalty program for beauty consumers.

Walgreens shutters beauty.com

01-Aug-2016 - The pharmacy chain announced last week that the ecommerce site beauty.com will be shut down in the coming months. It’s a move to keep cosmetics and personal care consumers loyal...

Mary Kay’s new app helps sell beauty products and supports enterprising consultants

28-Jul-2016 - The direct-sales cosmetics and personal care company has launched a new digital app that acts as a virtual assistant and makes mobile transactions a matter of course for the company’s...

Call for Nominations: Women in Digital NEXT Generation Awards

13-Jun-2016 - L’Oréal USA has just opened its fifth annual competition for women entrepreneurs working in digital fields. Three companies will win, and the grand prize is a paid pilot opportunity with...

Influencer strategy lets beauty brands reach limitless consumers with word-of-mouth recommendations

02-Jun-2016 - The social media – driven approach to PR has come into its own. So to find out what it’s all about, what works, and what’s next, Cosmetics Design checked in...

Smithsonian to digitize cosmetics and personal care collection

16-May-2016 - Making resources available online is a new priority for the museum and thanks to funding from a long-standing personal care brand, the project is moving ahead.

The Bay Area Beauty Association is up and running

10-May-2016 - A new industry organization based in San Francisco, California, is serving regional industry professionals with educational events, workshops, and networking.

IFF and Vapor Communications launch digital scent platform

28-Apr-2016 - The Cyrano device, available as of Wednesday, centers around a palette of 12 fragrances developed through the sensorial communications company’s partnership with International Flavors & Fragrances.

Max Factor ventures into augmented reality

27-Apr-2016 - P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

Edgewell Personal Care signs up for Amazon Dash

05-Apr-2016 - Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept....

L’Oréal’s success with video on Pinterest is good news for beauty advertisers

30-Mar-2016 - The social network has been sharing data recently that suggests beauty and hair care brands do particularly well with consumers on its platform, and new numbers show video content there...

Sally Beauty wants to do more with data

24-Mar-2016 - The beauty supply distributor and retailer is responding to point-of-sale data more swiftly than ever with prescriptive analytic software.

Hair and beauty consumers buy what they see on Pinterest

15-Mar-2016 - This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care...

Sephora Accelerate announces first cohort of women-led beauty startups

10-Mar-2016 - This week the global beauty retailer named 8 North American beauty companies—specializing in skin care, cosmetics, and tech—that will be participating in Sephora’s inaugural business incubator program.

Neutrogena’s first global campaign

01-Mar-2016 - The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another...

CD Buzz

The increasingly crucial role of technology in beauty

23-Feb-2016 - In this latest edition of CD Buzz we look at how technology is helping to reinvent our industry, pointing consumers into an increasingly focused direction and enhancing beauty routines to make...

L’Oréal targets Google hire to continue digital push

18-Feb-2016 - L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector...

Key Industry Events

in-cosmetics Latin America

Sao Paulo / Conference and exhibition

Read more

29th IFSCC 2016 Congress

Orlando, FL / Conference and exhibition

Read more

The Healthy & Natural Show

Chicago / Conference and exhibition

Read more

Access all events listing