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Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

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Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

New York City beauty retailer sells only makeup discovered on Instagram

25-Aug-2015 - If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable...

7 global beauty brands that are listening to consumers

13-Aug-2015 - NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can...

Avon revamps its direct sales business for a digital world

05-Aug-2015 - Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs...

Retail Trend: Digital beauty brands opening storefront shops

30-Jul-2015 - Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the...

Skin care and beauty brands ranked according to social consumer posts

27-Jul-2015 - A newly released research report from the social analytics solutions firm NetBase includes a listing of the top 30 brands according to the frequency and sentiment with which consumers post...

A desktop version of 3D bioprinting is here!

15-Jul-2015 - Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.

Mass market nail care just got a leg up on designer brands

07-Jul-2015 - Startup founder Lizzy Klein took color matching conversations beyond social and built an app that helps consumers hack luxury nail polish looks.

The rules to social media brand engagement and follow through

01-Jul-2015 - Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new...

Bogota releases an app for cosmetics manufactures

29-Jun-2015 - The Colombian capital city is encouraging foreign investment in an array of sectors with a new mobile application for Apple and Android devices alike.

Korean beauty and tech come together in the Way personal skin care gadget

23-Jun-2015 - The internet of skin is nearly here, thanks to the Seoul-based start-up Way, which will launch a digital tool that monitors and helps manage skin this November.

BelezaNaWeb goes big on ecommerce in South America

22-Jun-2015 - A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity...

L’Oreal bringing wearable electronics out of the lab and on to consumers

18-Jun-2015 - Flexible wireless sensors, developed in collaboration with engineers from the University of Illinois, measure skin conditions and gather data that L’Oreal can put to good use.

You can create branded content that sells cosmetics

17-Jun-2015 - Consumer views of video marketing on popular digital platforms is growing by leaps and bounds, according to the Beauty on YouTube 2015 study from Pixability.

Supercomputers make better formulation partners, thanks to tech improvements

03-Jun-2015 - Personal care companies can use big data more effectively and efficiently with the help of newer, faster, cheaper machines out of Silicon Valley.

L’Oréal corners the market on bioprinted skin

07-May-2015 - The 3-D human tissue company Organovo filed a current report this week with the SEC stipulating the conditions of that company’s arrangement with L’Oréal USA, which is a game changer...

Exclusive interview

3D printing adding a new dimension to cosmetic packaging

14-Apr-2015 - We spoke to Sarah Hoit, material scientist at Material ConneXion, about the latest developments with 3D printing - and how its use in the packaging business can benefit manufacturers and...

M-commerce and marketing pays off for Urban Decay and Sephora

08-Apr-2015 - Prominent beauty brands are using digital initiatives to convert online fans to loyal shoppers.

L’Oreal moves into programmatic media buying

01-Apr-2015 - The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways....

E-commerce delivers Korean beauty to US consumers

18-Mar-2015 - Several experts immersed in this space spoke with Cosmetics Design to share what’s happening behind the scenes and why it works.

L’Oreal to deploy mobile technology to enhance consumer buying procedure

16-Mar-2015 - L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.

'Sephora effect' - beauty retailer changing the game in the US

12-Mar-2015 - The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the...

Beauty marketers falling short when it comes to advertising

16-Feb-2015 - Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.

Birchbox sued for automatic subscription renewal violation

03-Feb-2015 - The class action suit was brought last week under California’s Automatic Purchase Renewal Statute.

E-commerce accounts for only 10% of beauty sales

29-Jan-2015 - That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.

Women need to #DitchTheDrama as hair problems get in the way of life, says P&G

27-Jan-2015 - A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that...