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Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Hot Topics > Digital

Digital

Digital

Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.

Emily Weiss’s beauty brand Glossier just raised millions in series B funding

01-Dec-2016 - With this investment, the digitally native skin care and makeup company has plans to take its community global, open retail stores, and launch product in additional personal care and cosmetic...

Facebook releases data from Beauty Buyers Survey

28-Nov-2016 - The media and social networking company sees all things digital moving from the desk top to mobile devices. And Facebook seems to hope that its newest data on beauty consumers...

Ulta Beauty planning new ecommerce distribution facility

21-Nov-2016 - To keep up with online cosmetic and personal care product orders, the company is preparing to build a new facility in the Western US. And Fresno, California, is the likely site....

Beauty and personal care brands celebrated for mobile marketing innovation

17-Nov-2016 - The Mobile Marketing Association’s 2016 Smarties awards singled out top campaigns from every industry, and companies including L’Oréal, Unilever, and Coty were among the winners.

The Beauty of Virtual Reality: selling cosmetic and personal care ingredients in the digital future

10-Nov-2016 - At this month’s IFSCC event in Orlando, Florida, two suppliers incorporated VR technology into their booths to attract the attention of chemists and formulators. The experiences were quite different one...

Almost Omnichannel: QVC to launch new dedicated retail beauty network

25-Oct-2016 - The television shopping channel has evolved as media and consumer buying habits have. And at the end of October, QVC will debut a new multichannel beauty-only retail network for today’s...

Organ-on-chip technology will be moving out of the lab and into the commercial market

20-Oct-2016 - This week, Emulate announced new funding and research partnerships that will advance the technology, which has significant potential for cosmetic and personal care development and testing.

Doing More with Bacteria: new innovations from AOBiome and Mother Dirt

22-Sep-2016 - The clinical research company and its consumer products brand are moving bacteria forward, launching new product and advancing research that could change skin care forever.

L'Oréal names NEXT Generation Awards finalists

15-Sep-2016 - The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to...

Ulta Beauty’s omnichannel consumers are changing the business for the better

13-Sep-2016 - Speaking at last week’s CEW Transformational Leaders event at the Roosevelt Hotel in New York City, the company’s CEO Mary Dillon, reveled just how valuable these shoppers are and how...

Is interactive email the next big thing in digital beauty sales?

08-Sep-2016 - One company believes that the programing solution could revolutionize ecommerce for makeup and personal care brands. Cosmetics Design caught up with Joe Teplow, founder of Rebelmail, to find out what’s...

Brands heralding the best digital strategies so far this year…

08-Sep-2016 - Digital strategy is top priority for cosmetics brands looking to better connect with consumers and get ahead of the competition. Here, Cosmetics Design takes a look at some of those...

Perfect365 makeup app partners with Naked Cosmetics

22-Aug-2016 - The digital makeover tool business continues to expand. Perfect365 is a case in point, teaming with beauty bloggers and YouTube stars for a new feature, adding patriotic looks to coincide...

Consumer feedback influences product launch strategy at Urban Decay

16-Aug-2016 - The popular beauty press is abuzz with news of a forthcoming nude eye shadow palette from the revered L’Oréal brand. And rightly so—it’s a product consumers themselves asked Urban Decay...

Memebox tallies nearly $70m in funding

11-Aug-2016 - The mobile-first beauty company plans to greatly expand its branded cosmetics and personal care portfolio as well as to grow the business in new markets.  

Ulta Beauty launching its own credit card

03-Aug-2016 - The cosmetics and personal care retailer has contracted with data-driven marketing firm Alliance Data Systems Corporation to establish an Ultamate Rewards Credit Card and loyalty program for beauty consumers.

Walgreens shutters beauty.com

01-Aug-2016 - The pharmacy chain announced last week that the ecommerce site beauty.com will be shut down in the coming months. It’s a move to keep cosmetics and personal care consumers loyal...

Mary Kay’s new app helps sell beauty products and supports enterprising consultants

28-Jul-2016 - The direct-sales cosmetics and personal care company has launched a new digital app that acts as a virtual assistant and makes mobile transactions a matter of course for the company’s...

Call for Nominations: Women in Digital NEXT Generation Awards

13-Jun-2016 - L’Oréal USA has just opened its fifth annual competition for women entrepreneurs working in digital fields. Three companies will win, and the grand prize is a paid pilot opportunity with...

Influencer strategy lets beauty brands reach limitless consumers with word-of-mouth recommendations

02-Jun-2016 - The social media – driven approach to PR has come into its own. So to find out what it’s all about, what works, and what’s next, Cosmetics Design checked in...

Smithsonian to digitize cosmetics and personal care collection

16-May-2016 - Making resources available online is a new priority for the museum and thanks to funding from a long-standing personal care brand, the project is moving ahead.

The Bay Area Beauty Association is up and running

10-May-2016 - A new industry organization based in San Francisco, California, is serving regional industry professionals with educational events, workshops, and networking.

IFF and Vapor Communications launch digital scent platform

28-Apr-2016 - The Cyrano device, available as of Wednesday, centers around a palette of 12 fragrances developed through the sensorial communications company’s partnership with International Flavors & Fragrances.

Max Factor ventures into augmented reality

27-Apr-2016 - P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

Edgewell Personal Care signs up for Amazon Dash

05-Apr-2016 - Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept....

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